The rise of digital entertainment in Australia

April 30, 2021 BY

Australians love entertainment, as evidenced by print media, traditional cinema days, and on-demand entertainment powered by technological innovations. Print media, such as comics, newspapers, magazines, flyers, scholarly journals, and newsletters, have evolved from physically printed materials into digital versions.

The onset of COVID-19 pandemic, which grounded people in their homes for most of 2020, even raised digital entertainment in the country. Along with print media, digital entertainment continues to grow, adjusting according to people’s needs.

In this article, you’ll learn the important milestones in the rise of digital entertainment in Australia.

Print And Online Journalism

Press coverage and print journalism have always been the favourite sports news outlets of Aussies. The role of sports sections in newspapers is crucial even up to this day, providing fans an actual medium they can always use as reference when monitoring their favourite games, teams, and sports events.

The combination of print media and online sports reporting became more powerful in the rise of digital technologies with the birth of mobile devices.

Now, fans can enjoy tournament viewing and esports betting with digital entertainment, along with print media. Live streaming & entertaining platforms like online casinos are very popular among Australian fans of video games. This is why gambling activities have increased in top esports betting sites, where the audience can watch and bet on different online games, such as FIFA, NBA, NASCAR, and MotoGP, in the comfort of their own homes.


Print Ads And Digital Advertising Entertainment

As the entertainment industry’s overall growth rate rises, some segments, such as the advertising industry, have also soared. This is primarily due to the increased need to market the different entertainment products and services involved. Research by PWC Australia in 2017 predicted an annual growth rate of 1.9% for digital advertising, reaching AUD$17.3 billion this year.

Many music companies still prefer to use traditional advertising or print ads, even with the rise of digital ads, because they hold customers’ attention for much longer, making them more effective. Direct mail advertising utilizes mailers, such as postcards, giving a breath of fresh air to modern people who are saturated with digital marketing and entertainment.

Since the advent of digital marketing, print media has been considered as the most credible form of media. Audiences trust digital advertising less due to fake news, spam, fraud, malware, and other related issues, making people less likely to engage.

Radio/Podcast Marketing And Entertainment

The radio seems to have maintained its role and resilience in digital entertainment. It’s quite instrumental in reporting and relaying important news, such as the occurrence of bushfires, which rocked the whole country and the world.

Radio has stayed relevant even though the surge in television content at some point seemed to have almost collapsed the medium. However, the COVID-19 pandemic introduced new difficulties for this segment. These challenges were brought about by the restriction of movements and social distancing requirements for the radio production teams in studios. These thrusted podcast entertainment into focus and has been on a high rise since.


Reading Books And E-Books

Reading is a form of entertainment. Many people claim that Generation Z or young people don’t read print media anymore. While digital experience is at its peak, younger audiences still read, according to Pew Research Center.


Digital Music Entertainment

While 2020 witnessed severe revenue loss in non-digital musical channels, such as live concerts and tours, there’s an increase in the digital music entertainment scene. Most audiences stream music online as musicians also resort to livestreaming their recording sessions and music launches. This applies to both video and audio music content. Artists perform in virtual concerts, too, which can be watched through online video hosting platforms.

In 2019, the music market averaged at AUD$1.818 billion, but it’s predicted to rise to AUD$2.319 billion by 2024. The prediction is based on the continued support and reliance of users on music streaming brands. Platforms like YouTube and Spotify allow audiences to watch and listen to as much music as they can from wherever they are.

Despite the rise of digital music entertainment, branded music merchandise items are still in-demand. For instance, personalized shirts, mugs, lanyards, flyers, and memorabilia are considered priceless music collectibles.

A Shift To Digital Entertainment

The rise of digital entertainment in Australia and the rest of the world can be attributed to the audiences’ increased need for on-demand content. As the audiences shift to digital entertainment, other segments like advertising and marketing also grow. In the past, most audiences consumed TV and radio content, but as Internet access continues to penetrate the world further, the shift to digital entertainment will also keep on rising.

Access to multimedia devices is also a considerable contributor to this shift. As the number of online content consumers increases, so does its popularity and revenue. It’s now easier to access new content as it’s uploaded or during the streaming of a live event.

There are also many people getting into gambling due to the quick access people now have to online and mobile gaming and gambling. Australians have a special bond with pokies, and these games’ digitization increased their popularity and audience. However, despite the digitization, print media is still popularly used by companies to increase audience retention.