Simple tee has a pot of purpose

AUSTRALIAN homewares and fashion brand Eadie Lifestyle is making a difference to a Ballarat social enterprise by selling basic t-shirts.

As part of their charity give-back Purposeful Tee campaign, the company is donating $5 from every sale of their white shirts to Barkly Square-based A Pot of Courage, which offers café and catering work to migrant and refugee women.

Each shirt features an elegant, simple line drawing of a lady in a broad-brimmed hat, which was sketched by artist and interior designer Jodie Cooper on a trip to Peru with Eadie Lifestyle CEO Trudie Cox.

A Pot of Courage founder and coordinator Shiree Pilkinton was thrilled when the business approached the social enterprise as a potential financial beneficiary.

“Our number one goal is to keep A Pot of Courage viable and running as a sustainable model… so this campaign is something really exciting,” she said.

“Eadie Lifestyle’s products are beautiful, with hand-dyed textiles, natural cottons and linen,” she said.

Through the campaign, initially inspired by International Women’s Day, Ms Cox aims to encourage young girls and women to make a difference in their community and create a better future.

Each t-shirt is $39.95 via the charity give-back tab at eadielifestyle.com.au.

A Pot of Courage member Nyibol Deng, the founder and owner of textile and homewares brand A Tuk, and Ms Pilkinton have been featured on the Eadie Lifestyle Purposeful Women blog.

Got Your Back Sista is also receiving $5 from each t-shirt sold. This organisation is based in New South Wales, supporting women and children fleeing domestic violence.

Ladies in the community willing to share a personal story, project or purpose that aligns with the campaign are encouraged to reach out via instagram.com/eadie_lifestyle.