Entrepreneurship starts at The Gordon

GEELONG business owners Sarah Gross and Cass Mackenzie both began their journey into graphic design and entrepreneurship at The Gordon.

The award-winning design agency, Storyfolk, caters to global clients as the business continues to grow.

Before pursing graphic design Ms Gross explored other creative paths including writing, photography and working for Forte Magazine, saying everything “clicked” when she found graphic design.

She was working in retail selling mattresses when she made the change and enrolled at The Gordon, following an unexpected event.

The pair have a strong passion for impactful work making a mark on their community.

“I attended to a customer who collapsed on a mattress and got them straight to hospital where they recovered,” she said.

“As I drove home, I thought, ‘what am I doing with my life?’

“That weekend I submitted my portfolio to The Gordon and by Monday, I was in an interview with design coordinator, Josè Rodrigue. I handed my notice and haven’t looked back since.”

Ms Goss said without the personal investment from The Gordon’s staff she wouldn’t be where she is in her career, attributing much of her success to its solid foundation.

“The Gordon gave me more than just skills – it gave me the confidence to thrive in the fast-paced ever-evolving design world” she said.

“The ability to learn, grow and adapt is often underrated, but it’s been key to my success.

“With that foundation, I’ve been able to score work with typography extraordinaire Gemma O’Brien in Sydney, creative director Ian Anderson, in the UK, and create Storyfolk.”

The two entrepreneurs met at The Gordon after being introduced by one of the teachers.

The Gordon also introduced the two friends, with their complimentary skills forming their business, working on projects ranging from branding and digital strategy through to national government non profit initiatives.

Their strong passion for impactful work and making a mark on their community continues to shine through as Ms Gross tells aspiring designers and entrepreneurs not to be afraid to dive in and give things a go.

“The design industry is always evolving, and the more you step out of your comfort zone, the more you’ll grow. Stay curious – ask questions, try new things, and never stop learning,” she said.

For more information, head to thegordon.edu.au

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