Festive fun at the Bridge Mall

THE Bridge Mall Business Association has launched a new campaign to encourage shoppers to visit the redeveloped mall.

The Bridge is Back campaign includes a range of festive events, promotions, a Christmas market, entertainment, activities, and a visit from Santa.

Until Monday 2 December there are sales on for Black Friday where shoppers have a chance to win a $500 gift voucher.

“We have an amazing entrance to The Bridge, with pedestrian access from both sides of Sturt Street connecting The Bridge to the CBD,” said Bridge Mall Business Association President Wendy McLachlan.

“The stores are fully stocked with new season’s fashions, footwear, kids wear, great homewares and gifts for Christmas, and with over 1200 car parks, it makes Christmas shopping easy.

“With new and existing food and coffee offers you will be able to re-charge while Christmas shopping in our beautiful new space all while supporting local small business.”

From Saturday 7 December Santa will have a workshop at the Bridge Mall opposite Best and Less.

Pet photos will be available Sunday 8, Sunday 15 and Sunday 22 December from 10am to 3pm and on Saturday 14 December there will be kids’ entertainment, face painting, gingerbread decorating, James the fire truck and a jumping castle.

Saturday 21 December will feature a performance by Ballarat Memorial Concert Band.

Mayor Cr Tracey Hargreaves encouraged community members to support businesses in the Bridge Mall.

“Shopping locally is one of the best ways to give back to our community,” she said.

“The redeveloped Bridge Mall promises a shopping experience like no other – where every purchase helps build a stronger, more vibrant community.

“Every dollar spent at the Bridge Mall – and right across our retail and hospitality sector – helps sustain our local businesses, supports local jobs and enhances the Christmas spirit of our city.”