Grabbing gazes for the Good Friday Appeal

BILLBOARD specialist Gawk Outdoor has announced a partnership with the Good Friday Appeal to promote how the fundraiser impacts patients at the Royal Children’s Hospital and in the regions.

As the GFA celebrates its 95th year, Gawk’s digital billboard network will carry campaign messaging across regional Victoria in the lead-up to Friday 3 April and beyond.

Ballarat’s Mair Street is the location of one of 10 billboards going up across key regional areas by next week.

For Gawk directors Luke and James Course, the partnership hits close to home, literally.

They’ve spent a significant part of their careers working in regional Australia with a large portion of that in regional Victoria, including Ballarat.

“We’re a family-owned business with young kids of our own,” Luke Course said.

“The Royal Children’s Hospital isn’t just an institution, it’s where families turn when they need help most.

“Being able to support the Good Friday Appeal through our regional billboard network is something we’re genuinely proud of.”

Gawk first supported the appeal last year, helping thank regional communities for their fundraising efforts.

This year’s expanded partnership aims to ensure the appeal messaging reaches more regional Victorians via digital billboards.

“Regional Victoria has always been incredibly generous in supporting the Good Friday Appeal,” GFA executive director Rebecca Cowan said.

“Gawk’s partnership will help inspire families and businesses throughout regional areas to continue to play a vital role in this incredible legacy.”