Innovations by G. Gay & Co: a new chapter in building excellence

A NEW era has arrived in the building and renovation industry with the launch of Innovations by G. Gay & Co – a dedicated showroom space that brings together style, practicality and decades of trusted expertise.

Now open in Wendouree, this purpose-built display centre is set to become a key destination for builders, architects, designers and homeowners seeking quality building solutions with a local touch.

Backed by over 100 years of regional service, G. Gay & Co has long been a household name across Ballarat and surrounding areas. Known for its commitment to customer service, product knowledge and strong trade relationships, the business has been proudly family-owned and community-focused for generations.

This next chapter sees G. Gay & Co officially joined with another industry pioneer – the long-standing Faggs Mitre 10 business in Geelong.

Together under the Mitre 10 Faggs Group banner, these two legacy brands are combining forces to elevate the retail and trade experience across Western Victoria, without compromising the values that made them great.

Innovations by G. Gay & Co is the result of this forward-thinking partnership. Modelled on the highly successful Design 10 concept in Geelong, the Wendouree showroom offers a unique, curated space to explore the latest in doors, windows, flooring, cladding, decking, internal linings, and more.

Thoughtfully designed for impact and functionality, the space allows trade professionals and clients to engage directly with quality products, all in one central location.

From builders planning new residential developments to renovators choosing their final finishes, the showroom provides a stress-free environment to visualise, compare and confidently select products that meet both aesthetic and performance needs.

Every element has been selected with purpose – not just to look good, but to work well in real-world applications.

Importantly, Innovations maintains the core values of G. Gay & Co: friendly, knowledgeable service, strong supplier relationships, and a genuine desire to support local building professionals.

By combining this heritage with a fresh, design-led approach, the new space strikes a balance between the trusted and the contemporary.

“Innovations is where creativity begins, and great projects take place,” showroom supervisor Taryn Walton said.

“It’s not just about what we display – it’s about how we help people bring their vision to life.”

With the industry continuing to evolve, and customer expectations rising, Innovations by G. Gay & Co is a timely investment in the future of building and design in the region.

Builders, designers and locals are encouraged to visit the new showroom in Wendouree and experience for themselves how innovation and heritage can work hand in hand.

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