Another Mars landing for stadium

MARS Wrigley has committed to being naming rights sponsor of Eureka Stadium, better known as Mars Stadium, for another two years.

The confectioner’s general manager Andrew Leakey said the company proud to continue this sponsorship of the football ground, which began in 2017.

“Mars have been in Ballarat for over 40 years, and make our Mars bars and M&Ms just up the road. We’re proudly part of the community, and want to continue to support the community and City of Ballarat,” he said.

“When our associates drive past and see the Mars signage here, or come to a major event, like watching the Bulldogs on this ground, they get a real kick out if it, enjoy it, and love it as part of our community.”

Western Bulldogs CEO Ameet Bains said Mars Stadium is the club’s much-loved second home where they have “deeply valued” partnerships, not only with the City of Ballarat and Mars Wrigley but residents.

“It’s wonderful to have this support for another two seasons at this venue. The Mars brand is iconic internationally, and Mars Wrigley is such a prominent player through the Ballarat community,” he said.

“We look forward to christening the extension with an AFLW match here which we are expecting in round 10.”

City of Ballarat mayor Cr Daniel Moloney said Mars Wrigley is one of the region’s biggest employers, with about 400 staff.

“It’s important for the stadium to have consistency of brand, and it’s a nationally and internationally-known brand having prominence here at this wonderful stadium,” he said.

“This is one of our pinnacle venues, and it’s impressive to see the amount of investment that’s already gone into it and continues to go on in various stages.

“We’ve got a vision for it to be one day as fantastic as Geelong’s facilities. It’s going to take time, but it’s going to get there through an ongoing partnership with the Bulldogs and major corporates like Mars.”