Bulldogs and Mars partnership extended

THE Western Bulldogs and Mars Wrigley have extended their partnership for another three years which will see Eureka Stadium continue to be known as Mars Stadium until the end of 2027.

The Western Bulldogs and Mars Wrigley will offer match-day and inner sanctum experiences as well as new community initiatives.

The first of these new opportunities will be revealed in the coming weeks.

The latest partnership renewal marks 10 years of the organisations working together along with the City of Ballarat.

“Since 2017, Mars Stadium has become our second home for our AFL and AFLW teams, so this extended partnership with Mars Wrigley and the City of Ballarat will see us continue to strengthen our connection within the region,” Bulldogs chief commercial and strategy officer Kon Karavias said.

“The atmosphere at all three of our Mars Stadium games last year was really special.

“Ballarat is now our third largest postcode of members, and we are excited to continue delivering amazing experiences for our members, fans and the wider Ballarat community across the next three years.”

Michael Ryan, general manager of Mars Wrigley Australia said it was an honour continue the company’s association with the Western Bulldogs.

“This sponsorship signifies Mars Wrigley’s commitment to the great city of Ballarat, which has been an important part of our history for more than 40 years, producing our iconic confectionary brands including Mars, Snickers, Maltesers, M&M’s and Pods,” he said.

“We’re thrilled to be using this sponsorship to give back to the local community, including launching a number of new community initiatives that we’ll proudly be working to deliver alongside the Western Bulldogs.”

The Bulldogs will host Port Adelaide in round eight and Adelaide in round 18 at Mars Stadium this year.