Namaste on International Women’s Day

March 8, 2024 BY

For International Women’s Day, the team at Upstate will donate 100 per cent of their Intro Offer sales to the Happy Boxes Project.

NESTLED in the vibrant heart of Ballarat lies Upstate Studios, a thriving Pilates and yoga hotspot that’s been putting smiles (and sweat) on faces since 2009.

But what sets Upstate apart isn’t just its dedication to fitness, it’s the powerhouse women behind the business – sisters, Gail Asbell and Charelle Cuolahan.

Fueled by their shared love for yoga and a passion for creating a unique fitness experience, Gail Asbell and Charelle Cuolahan embarked on their journey by opening their first studio in Geelong.

“From the very beginning, our vision went beyond just offering classes,” said Gail Asbell.

“We wanted to build an immersive, positive, and motivating environment where people could find their upstate-of-mind and be the best part of someone’s day.”

Today, with the successful expansion of eight additional studios, Upstate remains true to its promise, continuing to bring the good vibes and uplifting atmosphere that have become synonymous with the brand.

Recently crowned the 2024 Winner of Best Pilates + Yoga Studio in regional Victoria, Upstate Ballarat is the ultimate destination for a diverse array of classes including Hot Pilates, Reformer Pilates, Yoga and Sound Bath Meditation – all under one roof.

Beyond exuding positive vibes, Upstate is unwavering in its commitment to making a positive impact whenever possible.

In celebration of International Women’s Day, Upstate proudly stands as a stronghold of female leadership and empowerment, showcasing its dedication to making a positive impact both inside and outside the studio.

Today, Upstate will donate 100 per cent of its Intro Offer sales to the Happy Boxes Project, offering individuals the chance to explore all that Upstate has to offer while supporting a worthy cause.

For just $29, guests can enjoy 30 days of access to Upstate’s offerings and join in spreading good vibes and giving back to the community.

Together, Gail and Charelle have forged more than just a business; they’ve cultivated a community where women can learn, grow, and lead.

Since day one, Upstate Studios has been proudly led by a 100 per cent female senior management team.

This commitment to gender diversity at the highest levels sets a precedent for the industry, demonstrating that strong, diverse leadership is not only possible but essential.