THE team at Interknit Branberry believe every baby blanket is a memory waiting to be made, from the first pixels on the design screen through to the hand finished care label, there is thoughtful intention in crafting baby blankets.<\/p>\n
Company Director, Kassie Blaszak, has been expanding her range of customised name blanket designs since their launch in 2018.<\/p>\n
Now available online in two sizes and over a dozen timeless designs, the popularity of these Australian made, Australian wool, knitted baby blankets speaks to a larger cultural shift towards sustainability and ethical consumption.<\/p>\n
In an era dominated by mass production, consumers are increasingly seeking out gifts that are not only well-crafted but also environmentally conscious.<\/p>\n
By supporting local designers and manufacturers who prioritise quality over quantity, consumers are contributing to a more sustainable and equitable future.<\/p>\n
\u201cWe\u2019re getting orders for custom name blankets that will be shipped overseas,\u201d Kassie said.<\/p>\n
\u201cThe customer is always excited to send a gift so meaningful, not just because it\u2019s personalised, but because it\u2019s an example of Australian made quality and the lifetime durability of the wool we grow here.\u201d<\/p>\n
Kassie is proud to back her blankets, she knows that owning the knitting mill is a unique opportunity to have control over every aspect of her product, from that initial spark of imagination to when she pops it into the post office after school pick up.<\/p>\n
If every stitch tells a story, the Branberry Blankets made by Interknit Branberry would tell a story of resilience, determination and the entrepreneurial spirit of the women working behind the scenes.<\/p>\n
The care and testing involved to ensure a super soft, all natural, machine washable and tumble dryable one of a kind blanket is intensive, but this is where they shine.<\/p>\n
Interknit Branberry thrive by competing on the quality of their fibre, sourcing only the best Australian Merino Wool.<\/p>\n
They have a rigid quality control system to ensure every single name blanket meets or exceeds specifications and they can produce the finished blanket within a working week.<\/p>\n
Having produced blankets for over two decades, the longevity and craftmanship in a Branberry Blanket speaks for itself.<\/p>\n
So, what is the next stitch in the Interknit Branberry story?<\/p>\n
\u201cLooking to the future, we\u2019re actively embracing new technologies to get our little knitting mill known out in the market,\u201d Kassie explained.<\/p>\n
\u201cWe launched a new website last year and we\u2019re working with a local company to create a space on it where customers can play around with colours and designs and preview their custom blankets in real time.\u201d<\/p>\n
The Interknit Branberry showroom and store in Ballarat is open six days a week and the general public are invited to browse an extensive range of fashion, homewares and baby blankets.<\/p>\n