{"id":116734,"date":"2025-10-17T14:30:46","date_gmt":"2025-10-17T03:30:46","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/afl-fans-crash-records-in-trade-radio-frenzy\/"},"modified":"2025-10-17T14:30:46","modified_gmt":"2025-10-17T03:30:46","slug":"afl-fans-crash-records-in-trade-radio-frenzy","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/sport\/afl-fans-crash-records-in-trade-radio-frenzy\/","title":{"rendered":"AFL fans crash records in Trade Radio frenzy"},"content":{"rendered":"<p>The 2025 Continental Tyres <a href=\"https:\/\/timesnewsgroup.com.au\/mtgambiertimes\/news\/afl-trade-radio-returns-with-new-recruits-in-line-up\/\">AFL Trade Radio<\/a> has set a new benchmark for fan engagement, smashing records across every platform and proving once again that footy trades are serious business for supporters.<\/p>\n<p>Broadcast live from <a href=\"https:\/\/marvelstadium.com.au\/\">Marvel Stadium<\/a> and co-produced with <a href=\"https:\/\/www.sen.com.au\/\">SEN<\/a>, Deadline Day drew more than 922,000 plays, with fans consuming 17 million minutes of content in just 24 hours. Over 150,000 fans tuned in live for the final hour as last-minute deals unfolded in real-time.<\/p>\n<p><a href=\"https:\/\/www.afl.com.au\/\">AFL.com.au<\/a> and the <a href=\"https:\/\/www.afl.com.au\/afl-live-official-app\">AFL app<\/a> saw a surge in traffic, with more than three million social video views and a single post clocking over half a million views. On the streaming front, video content surpassed 9.6 million minutes viewed, while audio hit over seven million minutes.<\/p>\n<p>AFL Media\u2019s Cal Twomey and Riley Beveridge led the coverage, breaking stories as they happened and offering viewers a behind-the-scenes look from inside club war rooms. Key interviews included Tom Petroro discussing Zach Merrett\u2019s trade ambitions and Robbie D\u2019Orazio on <a href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/sport\/cats-have-to-hold-back-eager-bailey-smith-dangerfield\/\">Charlie Curnow<\/a>\u2019s headline move to the Sydney Swans.<\/p>\n<p>AFL Executive General Manager of Customer and Commercial Bec Haagsma said the success reflects fans\u2019 growing appetite for trade drama.<\/p>\n<p>\u201cThe interest in Trade Radio continues to grow, with over 50 million total minutes consumed across the trading period,\u201d she said.<\/p>\n<p>SEN CEO Craig Hutchison said the results reflect the growing appetite for trade content and the strength of the partnership between SEN and the AFL.<\/p>\n<p>\u201cTrade Radio has become a cultural phenomenon for footy fans.\u201d<\/p>\n<p>\u201cThese results are a testament to the passion of the audience, the quality of the talent, and the power of collaboration with the AFL.\u201d<\/p>\n<p>\u201cDeadline Day was electric, and we\u2019re proud to have delivered with the AFL team the most comprehensive trade coverage in the game.\u201d<\/p>\n<p>Overall, the <a href=\"https:\/\/timesnewsgroup.com.au\/goldenplains\/sport\/the-two-clubs-tipped-to-be-aggressive-in-this-years-trade-period\/\">trade period<\/a> delivered 2.5 million plays before Deadline Day even hit, resulting in a 32 per cent year-on-year increase across AFL platforms.<\/p>\n<p>Trade Radio aired exclusively via the <a href=\"https:\/\/www.afl.com.au\/afl-live-official-app\">AFL app<\/a> and <a href=\"https:\/\/www.afl.com.au\/\">AFL.com.au<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Continental Tyres AFL Trade Radio has set a new benchmark for fan engagement, smashing records across every platform and proving once again that footy trades are serious business for supporters. Broadcast live from Marvel Stadium and co-produced with SEN, Deadline Day drew more than 922,000 plays, with fans consuming 17 million minutes of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/sport\/afl-fans-crash-records-in-trade-radio-frenzy\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":162,"featured_media":116735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"post_folder":[],"class_list":["post-116734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFL fans crash records in Trade Radio frenzy - Ballarat Times<\/title>\n<meta name=\"description\" content=\"AFL Trade Radio 2025 breaks records with over 50 million minutes consumed. Fans tuned in en masse on Deadline Day via AFL.com.au and SEN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/sport\/afl-fans-crash-records-in-trade-radio-frenzy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFL fans crash records in Trade Radio frenzy - Ballarat Times\" \/>\n<meta property=\"og:description\" content=\"AFL Trade Radio 2025 breaks records with over 50 million minutes consumed. Fans tuned in en masse on Deadline Day via AFL.com.au and SEN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/ballarat\/sport\/afl-fans-crash-records-in-trade-radio-frenzy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ballarat Times\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T03:30:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/10\/Untitled-design-21-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Worland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Worland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/\"},\"author\":{\"name\":\"Matt Worland\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/b1fc5d16b3d91c18dc4fafab89fbbf9f\"},\"headline\":\"AFL fans crash records in Trade Radio frenzy\",\"datePublished\":\"2025-10-17T03:30:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/\"},\"wordCount\":334,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/10\\\/Untitled-design-21-1.jpg\",\"articleSection\":[\"Sport\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/\",\"name\":\"AFL fans crash records in Trade Radio frenzy - Ballarat Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/10\\\/Untitled-design-21-1.jpg\",\"datePublished\":\"2025-10-17T03:30:46+00:00\",\"description\":\"AFL Trade Radio 2025 breaks records with over 50 million minutes consumed. Fans tuned in en masse on Deadline Day via AFL.com.au and SEN.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/sport\\\/afl-fans-crash-records-in-trade-radio-frenzy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/10\\\/Untitled-design-21-1.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/10\\\/Untitled-design-21-1.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Overall, the trade period delivered 2.5 million plays before Deadline Day even hit, resulting in a 32 per cent year-on-year increase across AFL platforms. 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