{"id":117091,"date":"2025-11-04T09:55:29","date_gmt":"2025-11-03T22:55:29","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/?p=117091"},"modified":"2025-11-04T09:55:29","modified_gmt":"2025-11-03T22:55:29","slug":"beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/","title":{"rendered":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Australia\u2019s banking landscape is shifting faster than ever. While the \u201cBig Four\u201d \u2014 Commonwealth Bank, Westpac, ANZ, and NAB \u2014 have dominated for decades, a new generation of tech-driven challenger banks is capturing the hearts, minds, and wallets of younger Australians. With sleek apps, fee-free accounts, and financial tools built for the smartphone era, these new players are reshaping how Gen Z manages, saves, and spends money.<\/span><\/p>\n<p><b>The Rise of Digital-First Banking<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For a generation raised on instant streaming, <\/span><a href=\"https:\/\/reebelo.com.au\/collections\/smartphones\"><span style=\"font-weight: 400;\">mobile shopping<\/span><\/a><span style=\"font-weight: 400;\">, and social media, the idea of visiting a bank branch feels outdated. Challenger banks like Up, Volt, and Revolut have capitalised on this shift, offering fully digital experiences with no paperwork, no queues, and no hidden fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike traditional institutions that retrofit legacy systems to go digital, challenger banks were <\/span><i><span style=\"font-weight: 400;\">born online<\/span><\/i><span style=\"font-weight: 400;\">. Their customer onboarding takes minutes, not days, and their apps integrate seamlessly with Apple Pay, Google Wallet, and budgeting tools. This tech-native approach aligns perfectly with Gen Z\u2019s expectations for speed, transparency, and control.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The appeal goes beyond convenience. Many of these platforms have embraced <\/span><a href=\"http:\/\/www.mi-3.com.au\/15-09-2025\/community-driven-content-drives-b2b-marketing-decisions-says-linkedin\"><span style=\"font-weight: 400;\">community-driven branding<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 positioning themselves not as faceless corporations, but as lifestyle companions that \u201cget\u201d the digital generation.<\/span><\/p>\n<p><b>Redefining Value: Low Fees and High Flexibility<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cost-conscious Gen Z consumers value flexibility over formality. Challenger banks understand this well, often removing or minimising fees that traditional banks continue to charge \u2014 from account maintenance to overseas transaction costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savings features such as automated \u201cround-ups,\u201d instant transfers, and goal-based budgeting make it easier for users to manage small amounts of money effectively. Some even allow fractional investing, enabling users to buy micro-shares in global companies directly from their banking app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These user-friendly innovations have created strong word-of-mouth momentum, particularly through social media and online reviews. With most challenger banks operating exclusively <\/span><a href=\"https:\/\/readwrite.com\/\"><span style=\"font-weight: 400;\">online in Australia<\/span><\/a><span style=\"font-weight: 400;\">, their agility and scalability allow them to reach nationwide audiences without expensive branch networks.<\/span><\/p>\n<h3><b>Trust, Security, and the Human Element<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trust remains the final frontier. Older generations still <\/span><a href=\"https:\/\/www.mx.com\/research\/genz-millennial-banking-perspectives\/\"><span style=\"font-weight: 400;\">associate reliability with physical branches<\/span><\/a><span style=\"font-weight: 400;\"> and long-established brands. But Gen Z\u2019s definition of trust is different \u2014 it\u2019s built through transparency, design, and data protection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenger banks are responding by using real-time transaction alerts, encrypted logins, and AI-driven fraud detection systems to build confidence. Many also use simple, friendly communication rather than financial jargon \u2014 making banking feel approachable rather than intimidating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these platforms continue to mature, they\u2019re increasingly partnering with established financial institutions for deposit protection and lending services, blending innovation with credibility.<\/span><\/p>\n<h3><b>The Future: From Disruption to Dominance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The growth trajectory of Australia\u2019s challenger banks shows no signs of slowing. As regulatory frameworks evolve and open banking expands, digital-first institutions will gain even more access to consumer data \u2014 allowing them to deliver hyper-personalised financial insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Gen Z Australians, the choice between traditional banks and challengers isn\u2019t just about convenience; it\u2019s about identity. They want financial partners that reflect their digital lifestyles, ethical values, and demand for autonomy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By aligning technology, transparency, and trust, challenger banks are no longer merely alternatives \u2014 they\u2019re shaping the future of Australian finance itself.<\/span><\/p>\n<p style=\"text-align: right;\"><strong>\/\/ SPONSORED CONTENT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia\u2019s banking landscape is shifting faster than ever. While the \u201cBig Four\u201d \u2014 Commonwealth Bank, Westpac, ANZ, and NAB \u2014 have dominated for decades, a new generation of tech-driven challenger banks is capturing the hearts, minds, and wallets of younger Australians. With sleek apps, fee-free accounts, and financial tools built for the smartphone era, these [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":153,"featured_media":117092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-117091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times<\/title>\n<meta name=\"description\" content=\"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times\" \/>\n<meta property=\"og:description\" content=\"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/\" \/>\n<meta property=\"og:site_name\" content=\"Ballarat Times\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T22:55:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg?_t=1762210530\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Times News Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Times News Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/\"},\"author\":{\"name\":\"Times News Group\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/a18f05ec53852f1d7d0528135e60d795\"},\"headline\":\"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians\",\"datePublished\":\"2025-11-03T22:55:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/Feature-Image-5-8.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/\",\"name\":\"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/Feature-Image-5-8.jpg\",\"datePublished\":\"2025-11-03T22:55:29+00:00\",\"description\":\"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/Feature-Image-5-8.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/Feature-Image-5-8.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"name\":\"Ballarat Times\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\",\"name\":\"Ballarat Times\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"width\":739,\"height\":98,\"caption\":\"Ballarat Times\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/a18f05ec53852f1d7d0528135e60d795\",\"name\":\"Times News Group\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/author\\\/warick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times","description":"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/","og_locale":"en_US","og_type":"article","og_title":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times","og_description":"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.","og_url":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/","og_site_name":"Ballarat Times","article_published_time":"2025-11-03T22:55:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg?_t=1762210530","type":"image\/jpeg"}],"author":"Times News Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Times News Group","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#article","isPartOf":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/"},"author":{"name":"Times News Group","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/person\/a18f05ec53852f1d7d0528135e60d795"},"headline":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians","datePublished":"2025-11-03T22:55:29+00:00","mainEntityOfPage":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/"},"wordCount":528,"publisher":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#primaryimage"},"thumbnailUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg","articleSection":["News"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/","name":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians - Ballarat Times","isPartOf":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#primaryimage"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#primaryimage"},"thumbnailUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg","datePublished":"2025-11-03T22:55:29+00:00","description":"Discover how digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust.","breadcrumb":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#primaryimage","url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg","contentUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2025\/11\/Feature-Image-5-8.jpg","width":1200,"height":630,"caption":"Digital-first challenger banks like Up and Revolut are redefining banking for Gen Z Australians through tech, transparency, and trust."},{"@type":"BreadcrumbList","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/beyond-the-big-four-how-challenger-banks-are-winning-over-gen-z-australians\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/timesnewsgroup.com.au\/ballarat\/"},{"@type":"ListItem","position":2,"name":"Beyond the Big Four: How Challenger Banks Are Winning Over Gen Z Australians"}]},{"@type":"WebSite","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#website","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/","name":"Ballarat Times","description":"","publisher":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/timesnewsgroup.com.au\/ballarat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization","name":"Ballarat Times","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/logo\/image\/","url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2021\/10\/BALT.png","contentUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2021\/10\/BALT.png","width":739,"height":98,"caption":"Ballarat Times"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/person\/a18f05ec53852f1d7d0528135e60d795","name":"Times News Group","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/author\/warick\/"}]}},"_links":{"self":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts\/117091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/comments?post=117091"}],"version-history":[{"count":0,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts\/117091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/media\/117092"}],"wp:attachment":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/media?parent=117091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/categories?post=117091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/tags?post=117091"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/post_folder?post=117091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}