{"id":120196,"date":"2026-03-07T04:00:00","date_gmt":"2026-03-06T17:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/?p=120196"},"modified":"2026-03-05T19:59:49","modified_gmt":"2026-03-05T08:59:49","slug":"visibility-is-power-and-regional-women-are-using-it","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/women-in-business\/visibility-is-power-and-regional-women-are-using-it\/","title":{"rendered":"Visibility Is Power And Regional Women Are Using It"},"content":{"rendered":"

WITH a background in psychology and marketing, Rebecca Ragheb joined GAWK in 2023 to represent the company across Ballarat and regional Victoria.<\/p>\n

While her title is Sales Executive, the role she performs goes well beyond sales. It\u2019s about building confidence, challenging assumptions, and helping local businesses understand the commercial power of being seen.<\/p>\n

Outdoor advertising works because it taps into fundamental human behaviour. Rebecca often explains concepts like priming and the mere exposure effect in practical terms: when people repeatedly see a brand, familiarity builds and familiarity builds trust.<\/p>\n

For many regional operators, that shift in understanding transforms advertising from a cost into long-term leverage.<\/p>\n

As a Ballarat local, Rebecca is deeply invested in the businesses she works with. She doesn\u2019t see clients as accounts; she sees them as operators with ambition.<\/p>\n

Her approach is relationship-driven, identifying businesses ready for growth and helping them step into outdoor advertising often for the first time.<\/p>\n

That hasn\u2019t always been easy. When Rebecca first entered the market, ingrained spending habits were one of the biggest barriers. Many businesses continued investing in familiar media channels, even when results had plateaued, simply because it felt safe.<\/p>\n

\"\"
GAWK Sales Executive Rebecca Ragheb.<\/figcaption><\/figure>\n

 <\/p>\n

There was also a common misconception that billboards weren\u2019t accessible to local businesses. GAWK\u2019s regional rate structure challenged that thinking, making large-scale visibility achievable for operators outside metro markets.<\/p>\n

Education became a key part of her role. Over time, conversations shifted. Outdoor is now increasingly factored into marketing budgets across the region, supported by measurable outcomes and growing confidence in the medium.<\/p>\n

Rebecca has worked with some of Ballarat\u2019s iconic organisations including City of Ballarat, Haymes Paints, Sovereign Hill, Smith & Sons, Ferndale Foods and Ballarat Insurance Brokers, helping increase awareness, enquiry and visitation through consistent local and regional presence.<\/p>\n

In a traditionally male-dominated sales environment, Rebecca holds her own, regularly ranking among top performers. But her success isn\u2019t defined by competition; it\u2019s defined by contribution. She represents a generation of women in business who are commercially sharp, community-minded, and unapologetic about taking space.<\/p>\n

International Women\u2019s Day is about recognising impact. In regional communities, that impact often looks practical: keeping spend local, backing ambitious operators, and strengthening the economic fabric of the places we live.<\/p>\n

Visibility isn\u2019t vanity. It\u2019s power. And when regional women help businesses step into that visibility, the entire community grows with them.<\/p>\n","protected":false},"excerpt":{"rendered":"

WITH a background in psychology and marketing, Rebecca Ragheb joined GAWK in 2023 to represent the company across Ballarat and regional Victoria. While her title is Sales Executive, the role she performs goes well beyond sales. It\u2019s about building confidence, challenging assumptions, and helping local businesses understand the commercial power of being seen. Outdoor advertising […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":153,"featured_media":120201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"post_folder":[],"class_list":["post-120196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-women-in-business"],"acf":[],"yoast_head":"\nVisibility Is Power And Regional Women Are Using It - Ballarat Times<\/title>\n<meta name=\"description\" content=\"Discover how Rebecca Ragheb uses regional outdoor advertising to build brand trust and empower local businesses across Ballarat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/women-in-business\/visibility-is-power-and-regional-women-are-using-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visibility Is Power And Regional Women Are Using It - 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