	{"id":22264,"date":"2019-06-26T08:35:01","date_gmt":"2019-06-25T22:35:01","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/?p=22264"},"modified":"2019-06-26T13:18:20","modified_gmt":"2019-06-26T03:18:20","slug":"council-to-end-funding-for-visit-ballarat","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/council-to-end-funding-for-visit-ballarat\/","title":{"rendered":"Council to end funding for Visit Ballarat"},"content":{"rendered":"<p>THE future of Visit Ballarat, recently <a href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/made-of-ballarat-is-the-new-brand\/\">rebranded to Made of Ballarat<\/a>, is unclear after Ballarat council made the decision to end the organisation\u2019s funding.<\/p>\n<p>The tourism body was set up in 2012 following a decision by the then council and is currently paid for by the municipality to the tune of $2.7 million a year.<\/p>\n<p>Mayor Cr. Samantha McIntosh said the decision was based around value for money.<\/p>\n<p>\u201cWe\u2019ve done quite a bit of work looking at other models around the state and around the country and we can see that there\u2019s a significant amount of money that we\u2019re putting into tourism,\u201d she said.<\/p>\n<p>\u201cCompared to the return it\u2019s not necessarily as good as some of the others, or what we would like to see. It\u2019s really important that we get the best results for our rate payers.<\/p>\n<p>Ms McIntosh said the move was about streamlining the way the city is marketed.<\/p>\n<p>\u201cI\u2019ve been here across three different council terms and seen this delivered in different ways, internally and externally. What we\u2019re seeing with that external deliver is an extra layer of expense, a duplication of services and a duplication of staff, without out seeing that duplication of result.<\/p>\n<p>\u201cIf the tourism numbers were going up in a great manner, I guess we would be looking at it differently, but we\u2019re not seeing that.<\/p>\n<p>\u201cWe believe that [tourism] shouldn\u2019t be siloed in one area\u2026 it should be part of everything that we\u2019re doing as a city.\u201d<\/p>\n<p>The move by the City of Ballarat puts at risk several jobs at Visit Ballarat, with the council seeking to readvertise some positions and make new hires within existing departments including economic development, Creative Cities and the events team.<\/p>\n<p>Tourism and marketing of the city will be coordinated by a newly created position, similar to how the Creative Cities Strategy is currently delivered.<\/p>\n<p>Volunteers roles and the tourism hub at the town hall will remain largely unchanged.<\/p>\n<p>\u201cThey will absolutely continue,\u201d Cr McIntosh said.<\/p>\n<p>The funding agreement between the city and Visit Ballarat still had about 12 months to run before renewal, but the municipality will look to exercise early termination clauses in the contract.<\/p>\n<p>City of Ballarat CEO Justine Linley said that money would not stop flowing to the tourism body, rather, \u201cIt\u2019ll be by discussion and negotiation with Visit Ballarat.\u201d<\/p>\n<p>Visit Ballarat currently employs about 16 people and the organisation\u2019s board chair, Paul Armstrong, said he was \u201cdisappointed\u201d by the move.<\/p>\n<p>\u201cObviously we\u2019re very disappointed but we respect the fact that the council has the right to do that. They are out main supporter,\u201d he said.<\/p>\n<p>\u201cThey seem to feel that the best approach for them is to spread tourism across several pillars.<\/p>\n<p>\u201cWe felt over the last 12 months we\u2019d made some significant changes. Some of us are relatively new to the board and were put in place at the annual general meeting late last year. Only this morning [Tuesday] we\u2019d finalised our five-year strategic plan, which we\u2019d put a lot of time and effort into. So we were ready to go for the next step.\u201d<\/p>\n<p>As Visit Ballarat is an independent association, there is scope for the organisation to keep operating.<\/p>\n<p>Mr Armstrong said that\u2019s something that would need to be decided in the future.<\/p>\n<p>\u201cI\u2019ve organised a meeting for early next week to see if we continue on, primarily, a smaller, member-based organisation,\u201d he said.<\/p>\n<p>\u201cOur main concern at the moment is just to make sure our staff, members and industry are made aware of everything and that there\u2019s potential to transition to some of the staff into the new structures put together by council.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE future of Visit Ballarat, recently rebranded to Made of Ballarat, is unclear after Ballarat council made the decision to end the organisation\u2019s funding. The tourism body was set up in 2012 following a decision by the then council and is currently paid for by the municipality to the tune of $2.7 million a year. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/council-to-end-funding-for-visit-ballarat\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":141,"featured_media":22265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33,7],"tags":[],"post_folder":[],"class_list":["post-22264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Council to end funding for Visit Ballarat - Ballarat Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/council-to-end-funding-for-visit-ballarat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Council to end funding for Visit Ballarat - Ballarat Times\" \/>\n<meta property=\"og:description\" content=\"THE future of Visit Ballarat, recently rebranded to Made of Ballarat, is unclear after Ballarat council made the decision to end the organisation\u2019s funding. The tourism body was set up in 2012 following a decision by the then council and is currently paid for by the municipality to the tune of $2.7 million a year. [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/council-to-end-funding-for-visit-ballarat\/\" \/>\n<meta property=\"og:site_name\" content=\"Ballarat Times\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alistairfinlayjournalist\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T22:35:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T03:18:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2019\/06\/made-of-ballarat-logo-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Finlay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Finlay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/\"},\"author\":{\"name\":\"Alistair Finlay\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/9bf999ff27982396123a6d7a9abe115b\"},\"headline\":\"Council to end funding for Visit Ballarat\",\"datePublished\":\"2019-06-25T22:35:01+00:00\",\"dateModified\":\"2019-06-26T03:18:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2019\\\/06\\\/made-of-ballarat-logo.jpg\",\"articleSection\":[\"Featured\",\"News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/\",\"name\":\"Council to end funding for Visit Ballarat - Ballarat Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2019\\\/06\\\/made-of-ballarat-logo.jpg\",\"datePublished\":\"2019-06-25T22:35:01+00:00\",\"dateModified\":\"2019-06-26T03:18:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2019\\\/06\\\/made-of-ballarat-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2019\\\/06\\\/made-of-ballarat-logo.jpg\",\"width\":4000,\"height\":2667,\"caption\":\"Over: The new Made of Ballarat logo and branding may not get much use following an announcement by the City of Ballarat to cease the organisation\u2019s funding. Photo: FILE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/council-to-end-funding-for-visit-ballarat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Council to end funding for Visit Ballarat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"name\":\"Ballarat Times\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\",\"name\":\"Ballarat Times\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"width\":739,\"height\":98,\"caption\":\"Ballarat Times\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/9bf999ff27982396123a6d7a9abe115b\",\"name\":\"Alistair Finlay\",\"description\":\"Editor at the Ballarat Times News Group. Once at Westlock News, The Advocate, and the Latrobe Valley Express. Oilers fan. Email: alistair@timesnewsgroup.com.au Facebook: @alistairfinlayjournalist twitter: @alistairfinlay_ Instagram: @alistairfinlayeditor\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/alistairfinlayjournalist\\\/\"],\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/author\\\/alistair\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Council to end funding for Visit Ballarat - Ballarat Times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/council-to-end-funding-for-visit-ballarat\/","og_locale":"en_US","og_type":"article","og_title":"Council to end funding for Visit Ballarat - Ballarat Times","og_description":"THE future of Visit Ballarat, recently rebranded to Made of Ballarat, is unclear after Ballarat council made the decision to end the organisation\u2019s funding. The tourism body was set up in 2012 following a decision by the then council and is currently paid for by the municipality to the tune of $2.7 million a year. 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