{"id":72456,"date":"2020-11-23T04:57:38","date_gmt":"2020-11-22T17:57:38","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/?p=72456"},"modified":"2020-11-18T11:04:43","modified_gmt":"2020-11-18T00:04:43","slug":"mallee-story-goes-big","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/","title":{"rendered":"Mallee story goes big"},"content":{"rendered":"

HAVING already sold all the initial copies, Ballarat publisher Ten Bag Press have gone back to the printers with its popular title The Mallee Book.<\/p>\n

The publication aimed to capture the stories and essence of the townships of the Mallee region and writer and Ten Bag Press founder Adam McNicol said he was immensely proud of the book\u2019s success.<\/p>\n

\u201cThe Mallee was a passion project, having grown up there I wanted to do something for the place,\u201d he said.<\/p>\n

\u201cThis book is 10 years learning about publishing and about all the different things that make a good book and putting them all into practice.<\/p>\n

\u201cA lot of the other titles I\u2019ve done have gone really well, but this is the first time something that was my idea has taken off hugely.\u201d<\/p>\n

Established in 2010, the publishing house has printed a range of other regional based titles as well as some sports and corporate focused publications.<\/p>\n

However, having teamed up with five experienced rural documentary photographers, Mr McNicol said this project has been his favourite and most successful yet.<\/p>\n

\u201cSince I started the publishing house, we\u2019ve done a whole range of different titles but found the best balance with The Mallee,\u201d he said.<\/p>\n

\u201cBecause this was a passion project, it was loose, there\u2019s five photographers and I did all the management and writing and so for around two years we would all just wander out the Mallee when we had the chance.<\/p>\n

\u201cWe decided to lay it out along the old railway lines, I wanted it to be journey of the smaller towns and create a book about these areas that are usually unrecognised all the way out in the country.\u201d<\/p>\n

After attracting some online attention for the book pre-release, Mr McNicol said he had to increase his initial printing amount to accommodate all the orders.<\/p>\n

\u201cWe started a Facebook page and Instagram account for The Mallee Book and I did a couple of little videos of the book getting printed and it just went wild, one reached 30,000 people,\u201d he said.<\/p>\n

\u201cI was only going to print 2000 copies, and then we started taking pre-orders and got so many we decided to print 3000 and now mine are all gone but some might still be in stores on shelves.<\/p>\n

\u201cAbout 1000 went online with the other 2000 going to shops all over the place who fully bought them, they aren\u2019t on consignment, so we know those 3000 have been sold in one way or another.\u201d<\/p>\n

After the book\u2019s success, Mr McNicol said he decided to print another entire round of copies at Ten Bag Press\u2019 regular family owned printers, Adam\u2019s Print in Geelong.<\/p>\n

\u201cOur printers are the best in the business, they do all the stuff for the National Gallery and for the Portrait Gallery in Canberra,\u201d he said.<\/p>\n

\u201cThey\u2019re a really nice family business and they have this much higher resolution printer, it makes these photos look better on paper than on the screen.\u201d<\/p>\n

Having released the book earlier this year in the middle of a pandemic, initially, the team were sceptical.<\/p>\n

Yet Mr McNicol said that the lockdown period proved to be a huge positive for the success of the publication.<\/p>\n

\u201cOnce it got into the second half of the year and I realised that the pandemic was quite possibly going to be positive for this book,\u201d he said.<\/p>\n

\u201cI realised people wanted to think about anything but COVID and even travel in their minds and this was the perfect way to do it.\u201d<\/p>\n

With orders from all around the country, Mr McNicol said he was impressed by the reaction to his passion project and that people seem to love seeing local stories in high-quality publications.<\/p>\n

\u201cPeople are suddenly starting to see the spot as a tourist destination even though it\u2019s a bit of an unlikely tourist destination,\u201d he said.<\/p>\n

\u201cLots of people have told me that they\u2019re going to use it as a travel guide, which is not something I had thought of.<\/p>\n

\u201cWe want to do a follow up with one on the Wimmera and could have a series on the different regions.\u201d<\/p>\n

To browse their selection of titles or to pre-order a copy of The Mallee visit, tenbagpress.com.au<\/a> or visit your local Collins to buy one in store.<\/p>\n","protected":false},"excerpt":{"rendered":"

HAVING already sold all the initial copies, Ballarat publisher Ten Bag Press have gone back to the printers with its popular title The Mallee Book. The publication aimed to capture the stories and essence of the townships of the Mallee region and writer and Ten Bag Press founder Adam McNicol said he was immensely proud […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":164,"featured_media":72458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-72456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nMallee story goes big - Ballarat Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mallee story goes big - Ballarat Times\" \/>\n<meta property=\"og:description\" content=\"HAVING already sold all the initial copies, Ballarat publisher Ten Bag Press have gone back to the printers with its popular title The Mallee Book. The publication aimed to capture the stories and essence of the townships of the Mallee region and writer and Ten Bag Press founder Adam McNicol said he was immensely proud [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/\" \/>\n<meta property=\"og:site_name\" content=\"Ballarat Times\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-22T17:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruby Staley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruby Staley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/\"},\"author\":{\"name\":\"Ruby Staley\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/1c39b3a145f39b0fcf908463ce6e578e\"},\"headline\":\"Mallee story goes big\",\"datePublished\":\"2020-11-22T17:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2020\\\/10\\\/The-Mallee-scaled-e1604096151134.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/\",\"name\":\"Mallee story goes big - Ballarat Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2020\\\/10\\\/The-Mallee-scaled-e1604096151134.jpg\",\"datePublished\":\"2020-11-22T17:57:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2020\\\/10\\\/The-Mallee-scaled-e1604096151134.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2020\\\/10\\\/The-Mallee-scaled-e1604096151134.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Fit to print: Adam McNicol started Ten Bags Press in 2010. Photo: RUBY STALEY\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/mallee-story-goes-big\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mallee story goes big\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"name\":\"Ballarat Times\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\",\"name\":\"Ballarat Times\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/10\\\/BALT.png\",\"width\":739,\"height\":98,\"caption\":\"Ballarat Times\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/1c39b3a145f39b0fcf908463ce6e578e\",\"name\":\"Ruby Staley\",\"sameAs\":[\"http:\\\/\\\/www.rubystaley.com\"],\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/author\\\/ruby\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mallee story goes big - Ballarat Times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/","og_locale":"en_US","og_type":"article","og_title":"Mallee story goes big - Ballarat Times","og_description":"HAVING already sold all the initial copies, Ballarat publisher Ten Bag Press have gone back to the printers with its popular title The Mallee Book. The publication aimed to capture the stories and essence of the townships of the Mallee region and writer and Ten Bag Press founder Adam McNicol said he was immensely proud [...]Read More...","og_url":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/","og_site_name":"Ballarat Times","article_published_time":"2020-11-22T17:57:38+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg","type":"image\/jpeg"}],"author":"Ruby Staley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ruby Staley","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#article","isPartOf":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/"},"author":{"name":"Ruby Staley","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/person\/1c39b3a145f39b0fcf908463ce6e578e"},"headline":"Mallee story goes big","datePublished":"2020-11-22T17:57:38+00:00","mainEntityOfPage":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/"},"wordCount":721,"publisher":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#primaryimage"},"thumbnailUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg","articleSection":["News"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/","name":"Mallee story goes big - Ballarat Times","isPartOf":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#website"},"primaryImageOfPage":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#primaryimage"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#primaryimage"},"thumbnailUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg","datePublished":"2020-11-22T17:57:38+00:00","breadcrumb":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#primaryimage","url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg","contentUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2020\/10\/The-Mallee-scaled-e1604096151134.jpg","width":1000,"height":750,"caption":"Fit to print: Adam McNicol started Ten Bags Press in 2010. Photo: RUBY STALEY"},{"@type":"BreadcrumbList","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/mallee-story-goes-big\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/timesnewsgroup.com.au\/ballarat\/"},{"@type":"ListItem","position":2,"name":"Mallee story goes big"}]},{"@type":"WebSite","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#website","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/","name":"Ballarat Times","description":"","publisher":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/timesnewsgroup.com.au\/ballarat\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#organization","name":"Ballarat Times","url":"https:\/\/timesnewsgroup.com.au\/ballarat\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/logo\/image\/","url":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2021\/10\/BALT.png","contentUrl":"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2021\/10\/BALT.png","width":739,"height":98,"caption":"Ballarat Times"},"image":{"@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/timesnewsgroup.com.au\/ballarat\/#\/schema\/person\/1c39b3a145f39b0fcf908463ce6e578e","name":"Ruby Staley","sameAs":["http:\/\/www.rubystaley.com"],"url":"https:\/\/timesnewsgroup.com.au\/ballarat\/author\/ruby\/"}]}},"_links":{"self":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts\/72456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/comments?post=72456"}],"version-history":[{"count":0,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/posts\/72456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/media\/72458"}],"wp:attachment":[{"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/media?parent=72456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/categories?post=72456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/tags?post=72456"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/timesnewsgroup.com.au\/ballarat\/wp-json\/wp\/v2\/post_folder?post=72456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}