{"id":74014,"date":"2021-01-21T04:59:13","date_gmt":"2021-01-20T17:59:13","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/ballarat\/?p=74014"},"modified":"2021-01-21T07:58:36","modified_gmt":"2021-01-20T20:58:36","slug":"prestige-in-award-for-bedggoods","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/prestige-in-award-for-bedggoods\/","title":{"rendered":"Prestige in award for Bedggoods"},"content":{"rendered":"

Learmonth Road Kia dealership named as top three per cent in the world<\/strong><\/p>\n

A COUPLE of decades ago Brett Bedggood and his father Barry were running a small second-hand car yard on the corner of Howitt Street.<\/p>\n

Fast-forward to January this year and the family-owned Bedggoods Kia has been named in the top three percent in the world, an honour known as Prestige Platinum status.<\/p>\n

The accomplishment is even more remarkable as it\u2019s the first time it has been earned by a regional dealership in Australia.<\/p>\n

\"\"
The team at Bedggoods Kia are one of the best globally, having received Prestige Platinum status recently. Photo: SUPPLIED<\/figcaption><\/figure>\n

Mr Bedggood said the achievement reflected the maturity and growth of not just the Kia brand, but also his business.<\/p>\n

\u201cTwenty years ago it was just dad and I,\u201d he said. \u201cWe were used car operators, and Kia was our first big break.<\/p>\n

\u201cWe\u2019ve been a Kia dealer since March 2009 and that was the start of the current product wave. To see how it\u2019s grown over the 10 years is well beyond our wildest dreams.\u201d<\/p>\n

\u201cWe have a great partnership with Kia and that is doubly enhanced with great products, it really is a great delight to represent the brand.\u201d<\/p>\n

Making Prestige Platinum status is no small task, there\u2019s over 45 different criteria that go into individually ranking members of Kia\u2019s global network of dealerships.<\/p>\n

The criteria ranges from service, sales, after sales support, dealership and staff presentation, customer satisfaction, training and much more.<\/p>\n

\u201cIt\u2019s the whole rainbow of operations,\u201d Mr Bedggood said.<\/p>\n

\u201cIt\u2019s easy to say you\u2019re the largest, or the best dealer by volume, but really is about everything that we do. There\u2019s a lot of qualitative elements, it\u2019s not just quantitative.<\/p>\n

\u201cSo it\u2019s not just sales but how we go about them, the timing of those things, or how we service customers. You need to do all the little things well too.\u201d<\/p>\n

That\u2019s why being recognised as Prestige Platinum by the company is a huge achievement and Bedggoods Kia are the only dealership of the 130 in Australia to receive the award for 2020.<\/p>\n

The Kia website says the brand is available in 172 countries through over 3000 dealers and distributors, placing Bedggoods Kia in the top 90 sellers globally.<\/p>\n

Yet Mr Bedggood is quick to note that while the award is a great result, not just for him, but the 42 staff at the Learmonth Road operation.<\/p>\n

\u201cIt\u2019s really exciting for the dealership, not just me but everybody in it,\u201d he said. \u201cThere\u2019s a lot of people that worked really, really hard. They\u2019re a talented bunch.<\/p>\n

\u201cThe award was a complete shock and quite unexpected, with some very, very well reputed dealers in the running.<\/p>\n

\u201cTo be the first regional dealer that wasn\u2019t a large metropolitan powerhouse is just a fantastic story.\u201d<\/p>\n

What\u2019s even more remarkable about Bedggoods Kia\u2019s achievement is that their Prestige Platinum award came on top of a challenging and COVID-affected 2020.<\/p>\n

\"\"
The recent award comes on top of other bestowed on the dealership over the years. Photo: CHIPPY RIVERA<\/figcaption><\/figure>\n

Like nearly everyone else the business had to find new ways of doing things over the last 10 months, but it was a challenge Mr Bedggood said the team was up for.<\/p>\n

\u201cCOVID was a very large test and a lot of people have done some great work to respond to that,\u201d he said<\/p>\n

\u201cWe\u2019re all hopeful that we\u2019re making the right steps in the right direction and we won\u2019t be impacted by it in the future, but that\u2019s life, there\u2019s always going to be a curveball that we\u2019ve got to work with.\u201d<\/p>\n

As a locally owned family business, Mr Bedggood and his team are linked to the Ballarat community and often see people they have sold cars to when out and about in the city.<\/p>\n

\u201cThat\u2019s the fun bit,\u201d he said. \u201cBallarat is a great community, we do see each other at soccer, or the supermarket, or the footy.\u201d<\/p>\n

That idea that it takes more than just raw sales numbers to be great at selling cars is not lost on Mr Bedggood.<\/p>\n

As he said, so much of achieving Prestige Platinum status comes from quality, not just quantity, and that\u2019s reflected in the dealership\u2019s approach.<\/p>\n

\u201cWe delivered a car a minute ago with a bow on it, it was a young woman\u2019s first car, the family\u2019s excited, she\u2019s been hopping all day,\u201d he said.<\/p>\n

\u201cWe get a buzz out of that. It\u2019s genuinely exciting for our people to go on that journey with those customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Learmonth Road Kia dealership named as top three per cent in the world A COUPLE of decades ago Brett Bedggood and his father Barry were running a small second-hand car yard on the corner of Howitt Street. Fast-forward to January this year and the family-owned Bedggoods Kia has been named in the top three percent […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":141,"featured_media":74015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-74014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nPrestige in award for Bedggoods - Ballarat Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/prestige-in-award-for-bedggoods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prestige in award for Bedggoods - Ballarat Times\" \/>\n<meta property=\"og:description\" content=\"Learmonth Road Kia dealership named as top three per cent in the world A COUPLE of decades ago Brett Bedggood and his father Barry were running a small second-hand car yard on the corner of Howitt Street. Fast-forward to January this year and the family-owned Bedggoods Kia has been named in the top three percent [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/ballarat\/news\/prestige-in-award-for-bedggoods\/\" \/>\n<meta property=\"og:site_name\" content=\"Ballarat Times\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alistairfinlayjournalist\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T17:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-20T20:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/9\/2021\/01\/1W5A8931-scaled-e1611119467828.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alistair Finlay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alistair Finlay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/\"},\"author\":{\"name\":\"Alistair Finlay\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#\\\/schema\\\/person\\\/9bf999ff27982396123a6d7a9abe115b\"},\"headline\":\"Prestige in award for Bedggoods\",\"datePublished\":\"2021-01-20T17:59:13+00:00\",\"dateModified\":\"2021-01-20T20:58:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/\"},\"wordCount\":798,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/01\\\/1W5A8931-scaled-e1611119467828.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/\",\"name\":\"Prestige in award for Bedggoods - Ballarat Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/01\\\/1W5A8931-scaled-e1611119467828.jpg\",\"datePublished\":\"2021-01-20T17:59:13+00:00\",\"dateModified\":\"2021-01-20T20:58:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/ballarat\\\/news\\\/prestige-in-award-for-bedggoods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/01\\\/1W5A8931-scaled-e1611119467828.jpg\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/9\\\/2021\\\/01\\\/1W5A8931-scaled-e1611119467828.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Big deal: the team at Bedggoods Kia are one of the world\u2019s best, having recently been awarded Platinum Prestige status by the company. 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