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Scott said council was well placed to align tourism with existing assets, including the Tweed Regional Gallery, museum, holiday parks and the Northern Rivers Rail Trail.<\/p>\n
“There’s a lot of great assets, and it makes sense to bring them into alignment,” she said.<\/p>\n
“There is strong momentum in place, and I have no doubt The Tweed will continue to thrive.”<\/p>\n
The move will bring the region in line with most NSW councils, which manage tourism services in-house.<\/p>\n
Tweed Shire Council said the model would retain existing service levels while allowing closer alignment with areas such as economic development, events and business support.<\/p>\n
Potager co-founder and former owner Peter Burr said he was surprised by the decision given the organisation’s track record.<\/p>\n
“I was extremely surprised that council would want to do that, given the success that Tweed Tourism has had,” Burr said.<\/p>\n
He said the group’s marketing had helped lift the region’s profile and support local operators.<\/p>\n
“At the end of the day, it’s the operators who create the reasons for people to visit The Tweed, and they need to be supported in the best way possible,” he said.<\/p>\n
“With the current economic climate getting worse and visitor movements potentially dropping, the focus has to be on continuing to elevate The Tweed.”<\/p>\n
“For the community and the region, I hope the council does an outstanding job and builds upon the success.”<\/p>\n","protected":false},"excerpt":{"rendered":"
THE Tweed Tourism Co general manager Sally Scott has finished in the role, as Tweed Shire Council prepares to bring its $1.06 million annual tourism services in-house from October. Scott wrapped up on April 17 after nearly seven years with the organisation, including almost three as general manager. The Tweed Tourism Company, a council-owned brand […]<\/p>\n