Fashion boutique celebrates first year

Elise E

Elise E has now completed its first full year of trading and what a wonderfully exciting year it has been!

With the assistance of my team Carly Chamberlain, Annette Bruhn and Christine Yelland, we have fulfilled my hopes for the first 14 months of trading since I purchased the business formerly known as JFF Clothing.

My business partner (and daughter) Sophie has been of enormous help with her artistic input throughout our developmental stages, which of course are always ongoing.

One must always be prepared to make changes as the need arises; a most important part of business.

Our business plan has always been to fill a niche market within the Torquay community, offering excellent quality clothing for the more mature discerning woman.

This, I believe we are doing, without intruding upon the other ladies’ clothing stores. I was loath to attach the title of boutique to Elise E, believing it was a name which needed to be earned. I am therefore delighted to know that all our suppliers and many of our wonderful customers refer to us as such.

As a team, we are excited to be stocking more and more Australian and New Zealand designers who have asked us to represent them. Because of this, we are becoming the “go-to” store for so many ladies from much further afield, as well as Torquay. One of the designers we will be introducing in winter 2018, Euphoria, has some very special pieces for our more voluptuous ladies.

Our foremost aim, however, is to offer quality service. We always plan to make visiting Elise E, a most pleasant social experience, where assistance and advice is there when required.

I would like to take this opportunity to thank our wonderful clients for making my decision to return to the business world such a happy one. You, along with my team of ladies, make coming out of retirement and returning to work a joy. May you all have a joyous festive season with your families and friends and may 2018 bring you good health and happiness.