Get the right coaching direction

ONE business wants to put a stop to the scamming of hundreds of Australians that are getting ripped off by people calling themselves a coach.

According to The Coaching Directory, coaching has been around for decades, but the explosion over the past decade has made the industry one of the fastest growing professions globally.

While there is an increasing demand for coaches to support people, the real driver behind this rapid growth relates to the industry being unregulated.

Vulnerable people are getting taken advantage of because the coaching industry has no overseeing body or minimal training requirements, and this has led to an explosion of unqualified coaches entering the market.

Unfortunately, people assume when they engage coaching services in this industry the coach knows what they are doing, but that’s not always the case.

There are so many options to undertake proper training, but many don’t get these qualifications. Without specialised training, people increase their risk of doing more harm than good.

For example, coaches are trained to identify certain issues and refer clients to other professionals – those signs can be missed, which means people are not getting the support they need.

The goal at The Coaching Directory is to make it easier for people to connect to the right type of support they need, with the comfort knowing the coach they have engaged with has been vetted and is qualified, professional, and someone they can trust.

The Coaching Directory only lists coaches that hold coaching credentials, and you will find fully qualified life coaches, career and business coaches, leadership and executive coaches, relationship, wealth creation, health and wellbeing, and personal development coaches that you can trust.

The business also offers a free matching service to connect clients with coaches that best suit their needs.

Head to thecoachingdirectory.com.au to learn more.

This is a warning to all Australians to be aware of giving their money over to unqualified coaches that can’t prove they hold a Diploma in Coaching or a certification from a coach training organisation.

The Coaching Directory would like to acknowledge the Surf Coast Shire for their support of local Indigenous businesses.