Turning a cup of tea into a life-changing conversation

A NEW campaign is encouraging Australians to break the silence around breast cancer over a simple cup of tea.

Launched to coincide with Breast Cancer Awareness Month in October, The Uncomfortable Cup campaign is calling on Australians to have difficult but vital conversations about breast cancer symptoms, screening and support.

More than 21,000 Australians were diagnosed with breast cancer last year, with an estimated 3,305 losing their lives to the disease.

Breast cancer remains the most commonly diagnosed cancer among women in Australia, with one in seven at risk of being diagnosed over their lifetime.

Breast Cancer Network Australia (BCNA) chief executive officer Kirsten Pilatti said the campaign highlights the power of talking openly about breast cancer.

“As Australia’s peak breast cancer organisation, BCNA understands that the conversations people avoid having are often the ones that can save lives.

“When someone has had a positive diagnosis, is navigating treatment, or is getting on with their life after treatment, they know they can turn to us for support and connection.”

The campaign has been launched with the support of tea brand Tetley, a partnership Ms Pilatti said represents everything BCNA stands for: being present in the moments that matter most.

“Just as Tetley brings people together over a cup of tea, BCNA connects Australians to the information, peer support, and advocacy they need to face breast cancer with confidence.

“Together, we want to transform the kitchen table conversations into life-changing action.”

Divya Shrivastava, Tetley’s head of marketing in Australia and New Zealand, said sharing a cup of tea can be “the catalyst for conversations, which no matter how uncomfortable, are deeply necessary”.

“Whether checking in with a loved one, sharing a personal story, or learning about symptoms and screening, these moments of connection can lead to early detection, greater understanding, and stronger support.”

To support the work of BCNA, Tetley will donate 5 cents for every pack sold of its limited-edition pink pack of Tea Cup 100s to the organisation, with the funds to be used to ensure every Australian affected by breast cancer has access to BCNA’s services and advocacy.

Tetley has also commissioned a series of cups, each featuring a sensory touch design relating to the physical symptoms individuals might be able to feel as part of self-examination.

For more information, visit tetley.com.au/theuncomfortablecup