CfG thinks turquoise for Geelong

GEELONG has some potential to grow a “turquoise” economy, according to new research presented by the Committee for Geelong.

First suggested as a driver for the region by CfG’s “Winning From Second” report, the turquoise economy is a combination of the “green” economy (one that improves wellbeing while reducing environmental risk) and “blue” economy (sustainable use of ocean resources) concepts.

The second report on CfG’s research into the turquoise economy, in partnership with RMIT University, was presented to local industry and community stakeholders last week.

Jago Dodson, Professor of Urban Policy and Director of the Centre for Urban Research at RMIT University, launched the findings.

He said that while more research was needed to underpin the definition of the turquoise economy, there was significant support for using the turquoise concept for Geelong’s lifestyle attractions from the community.

“Geelong, with its diverse and high amenity coastline, should leverage its unique position as a major point to take advantage of the turquoise leisure economies.

“Our research shows that there is community support for turquoise concept more as a lifestyle and residential attraction strategy.

“This result aligns with the research reported in ‘Painting Geelong Green and Blue’ (CfG’s first report), suggesting that the use of turquoise may be more widely supported as city branding, as well as the inclusion in the Brand Geelong development.”

CfG chair Dan Simmonds said the committee was pleased to find elements of the turquoise economy already contributing to Geelong’s economy.

“It highlights that with further development, Geelong could be the pioneer of a new economic footprint, which could potentially be emulated in cities across the world.

“We look forward to working with our members, partners and stakeholders to develop this concept further.”