Councils examine planning controls as Coles debate continues
Work on the Point Lonsdale planning review is expected to begin in July and will be jointly funded by the City of Greater Geelong and the Borough of Queenscliffe. Photo: Supplied
PLANNING controls for Point Lonsdale will be reviewed by the City of Greater Geelong and the Borough of Queenscliffe amid ongoing debate over a proposed Coles supermarket.
Both councils will work with the Department of Transport and Planning to examine whether additional planning controls are needed to give effect to the Bellarine Peninsula statement of planning policy (SPP), including potential changes to zones or overlays.
Work on the review is expected to begin in July and will be jointly funded by both councils. The borough’s financial contribution will be limited in scope and particularly related to the rezoning of the potential Coles land parcel in Point Lonsdale.
The city and borough say debate over the proposed $20 million Coles supermarket has highlighted gaps in Point Lonsdale’s planning framework.
The proposed site on the Bellarine Highway, purchased by the Coles Group in March last year, is zoned to permit a supermarket, although both councils say this does not reflect the strategic intent for the land.
Geelong mayor Stretch Kontelj said the review would help ensure planning guidance reflected the long-term vision for the township.
“Point Lonsdale has changed and it’s important that our planning framework implements the objectives of the Bellarine Peninsula SPP,” he said.
“While the proposed supermarket development has certainly highlighted the need for updated planning guidance, this review is about the long-term future of the township and giving clarity to residents and businesses.
“Our preference remains that the Victorian government rejects the Coles proposal, consistent with existing planning policy.”
The Bellarine Peninsula was declared a Distinctive Area and Landscape in 2019, a state designation aimed at protecting the region’s environmental, landscape and coastal character.
The SPP was incorporated into the planning scheme in February, introducing a protected settlement boundary that prevents further expansion of Point Lonsdale but leaving existing zones and overlays unchanged.
The policy covers areas including cultural heritage, biodiversity, landscape protection, environmental risks, tourism, agriculture, infrastructure and settlement planning.
Cr Elise Wilkinson said many Point Lonsdale residents had called for action.
“This review is much-needed and I know Point Lonsdale residents, many of whom have contacted me directly calling for action, will be heartened by this news,” she said.
“It’s not a quick process and that is for good reason, but the wheels are in motion and both councils are committed to creating a fresh blueprint for the road ahead.”
Borough of Queenscliffe mayor Donnie Grigau said the joint approach would help ensure planning decisions reflected the shared coastal environment and community.
“We share a unique coastal environment and community, with many residents and businesses passionate about protecting this charm now and for the future,” he said.
“Working together with the City of Greater Geelong ensures a coordinated approach to planning across our municipal boundaries and helps us achieve the best long-term outcomes for residents.”






