Fagg’s, G. Gay & Co. to merge

LONG-STANDING Geelong business Fagg’s Mitre 10 has announced it will merge with G. Gay & Co. Mitre 10 in Ballarat.

The two businesses will trade as usual following the merger, which will officially take place on August 1.

To be known as Fagg’s Group Pty Ltd, the new entity aims to expand its product lines, including timber, construction materials, plaster, power tools, hardware, and gardening supplies.

“With a combined store network of eight stores and more than 400 locally employed staff, customers will benefit from an enhanced shopping experience with improved in-store layouts, updated digital platforms, and an increased focus on innovation,” the group said in a statement.

“The improved customer experience will also provide access to a wide range of products and services across a broad geography area, through a single trade account.”

The integration process for the merger has already begun, and “customers can expect a seamless transition”.

The new company will retain the well-known trading names of Fagg’s Mitre 10, G. Gay & Co Mitre 10, Wilsons and Belmont Timber to honour their rich histories and strong community connections.

Fagg’s Group general manager Andrew Pitman said he was enthusiastic about the merger.

“We are excited to unite G. Gay & Co. and Fagg’s companies that have long been synonymous with excellence in our industry,” he said.

“By merging, we can build on our strengths, better serve our customers, and remain at the forefront of the timber and hardware industry.

“Our priority has always been to provide the highest quality products and exceptional customer service, and this merger strengthens our commitment to that mission.”

Fagg’s has been operating in Geelong since 1854, and G. Gay & Co was founded in Ballarat in 1918.

By combining their operations, Fagg’s and G.Gay & Co plan to enhance their ability to serve customers in Geelong, Ballarat, Bacchus Marsh and surrounding regions, providing a wider range of products, increased stock availability, and improved accessibility.

The merger will also create opportunities for staff development and provide a platform for sharing expertise.