George the Farmer to celebrate National Book Week

IN AN effort to inform Australians about how their everyday food and fibre products make it to the shelves, Rabobank’s Rabo Community Fund has partnered with ‘edutainment’ brand George the Farmer for the third year.

The partnership will help educate children about where their food and fibre comes from in a fun and engaging way during this year’s National Book Week taking place from August 17 to 23.

The specialist agribusiness bank and George the Farmer will award 70 educational institutions across Australia with a collection of all 13 Australian-made George the Farmer picture storybooks for their libraries.

Rabobank head of community and client engagement Glenn Wealands said George the Farmer’s “authentic approach and grassroots appeal” resonated remarkably with young readers in rural areas, while also inspiring urban children to develop a deeper understanding and connection to farming.

Mr Wealands said George the Farmer’s aspiration for a world in which children connect with the earth, food and farming aligned seamlessly with the Rabo Community Fund’s central theme of fostering urban-rural connections.

“This is now the third year Rabobank has partnered with George the Farmer to celebrate National Book Week,” he said.

“Each year we have been overwhelmed with applications from educational institutions, including primary schools, kindergartens, preschools, early learning centres or childcare centres from across the country.

“And to meet this demand, we’re excited to be able to boost the number of complete collections of George the Farmer book bundles available up to 70 bundles, from 50 bundles last year.

“It has been thrilling to see that level of interest from children, teachers and librarians in learning about agriculture.”

Mr Wealands said the book sets would contribute to enhancing awareness of food and fibre production in schools, potentially igniting interest among children to pursue careers in agriculture.

He said the Book Week initiative was part of an ongoing partnership between the Rabo Community Fund and George the Farmer.

George the Farmer began as an interactive story app in 2015 and founder Simone Kain has since expanded the brand to include virtual reality experiences, music, performances and paddock-to-plate videos available on YouTube and ABC iView, alongside free, curriculum-aligned educational resources.

“These free resources, focusing on STEAM subjects (science, technology, engineering, arts and maths), engage children in agricultural education in a dynamic and interactive manner,” Ms Kain said.

She said more than 600,000 children aged 4 to 10 across Australia to date had benefited from the free educational resources, covering diverse topics such as apples, chickpeas, wheat, wool, farm safety and dairy.

“In a 2024 survey, 100 per cent of George the Farmer users reported that the platform helped children develop a love for reading and learning, while 98 per cent noted an increase in their knowledge about food and fibre,” Ms Kain said.

She said the George the Farmer team, based in regional South Australia, was helping to educate and inspire the next generation of future leaders, big thinkers, innovators, makers, fixers, creatives, teachers, policy makers and farmers.

“We receive many photos every year of excited kids dressing up as George and Ruby Farmer at their school Book Week parades,” she said.

“The Rabobank partnership champions agricultural literacy and will not only enable the education of many more kids but inspire them to consider careers in agriculture.”