Grants connecting Victorians with local producers

THE Victorian government has announced the launch of a new $1 million grant program designed to showcase food and beverages being produced across the state.

The Regional Activation Grant Program offers funding of up to $700,000 to organisations wanting to host local events that promote food and beverages in the regions where they are produced.

The program aims to increase local awareness and consumption of local produce and strengthen the community’s connection with the creators behind these goods.

Events should provide opportunities for communities to engage directly with local producers and may include immersive food and beverage festivals, farmers’ markets or collaborative tasting sessions.

Minister for Agriculture, Ros Spence, said the state’s agricultural sector generates more than $20 billion annually.

“We’re empowering local producers to promote Victoria’s wonderful variety of locally sourced food and drinks and celebrate the unique stories behind every product,” she said.

“These grants will help foster a rich appreciation for Victorian produce and encourage consumers to shop in their local region and build a connection with local producers.”

Businesses involved in the Regional Activation Grant Program will also have their products showcased on the Vic Grown section of the Melbourne Food and Wine website.

Offering producer profiles and insights into the stories behind local goods, the website acts as a comprehensive hub for consumers and facilitates access to locally sourced produce.

The grant program is open to non-profit organisations such as Regional Tourism Boards, representative bodies and associations, as well as food and fibre groups.

Applications for the program’s first round of funding close February 16.

For more information, visit agriculture.vic.gov.au or email [email protected].

To learn more about Victoria’s local creators, head to melbournefoodandwine.com.au/vic-grown/