Jack Rabbit wines take off with AirAsia

WINES from the Bellarine Peninsula are now on the menu for international travellers to and from Geelong, with AirAsia X Malaysia adding Jack Rabbit Vineyard wines this month.

Jack Rabbit’s 2017 Shiraz and 2018 Sauvignon Blanc 2018 will feature as part of the airline’s Santan menu, showcasing the Victorian winegrowing regions’ distinctive maritime climate and award-winning flavours.

AirAsia X began daily flights to and from Avalon Airport last month.

The vineyard’s general manager, Lyndsay Sharp, said it was a great opportunity to put Geelong and Bellarine’s wine country on the map for many millions of AirAsia passengers to enjoy, “from wine lovers to those who have had little exposure to the breadth of fantastic food and wine options all around Australia”.

“Asia has huge potential for Australian produce, so the opportunity to develop this new partnership and make connections with Asianbased distributors and their customers is fantastic.

Jack Rabbit Vineyard is thrilled to be a part of this exciting partnership.”

AirAsia X Group head of commercial Barry Klipp said the onboard introduction of Jack Rabbit Wine was a reflection of the airline’s commitment to showcasing unique products from its key destinations.

“Geelong and Bellarine is one of Australia’s best produce and wine-making regions.

“Being able to offer these wines to the millions of passengers we fly each year will allow them to truly taste what makes the region so special to AirAsia.”

The Jack Rabbit wines will be available for purchase on AirAsia X Malaysia services at an introductory price of about $8 AUD.