Mercedes X-Class utes launched

BRAND new X-Class utes will drive out of Mercedes-Benz dealerships all around Australia today (April 12).

With pricing starting from $45,490 plus on roads, Mercedes-Benz Vans has already had more than 8,000 customers register their interest in buying the vehicle, with some leaving deposits at dealerships to secure early orders.

Globally, it’s considered one of the biggest vehicle launches for the year.

Mercedes-Benz Vans kicked off their marketing campaign by inviting Henry Rollins to travel around Australia in an X-Class creating a podcast and documentary called Tough Conversations, which interviews real Australians on what it means to be tough.

The documentary will air on Network Ten’s ONE channel at 9.30pm on April 18.

Managing director Mercedes-Benz Vans Australia and New Zealand Diane Tarr said that the high level of interest and anticipation in the lead up to revealing the new X-Class had been a reflection of how ingrained dual cab utes were in both the Australian and New Zealand culture.

“The fact is we love utes and we are showing a desire to incorporate this type of vehicle into our lives in more ways than we did in the past. Not just for work, but also increasingly for private use.

“The new X-Class finds the perfect balance between the stylish design expected of a Mercedes-Benz and the uncompromising robustness and functionality demanded of the category.

“As a result, with the X-Class, we can effectively provide a solution for trade and fleet customers, and we will find out just how far this category can evolve for private customers who need the vehicle to support their lifestyle.”

To book a test drive, visit forms.mercedesbenz.com.au/vans/test-drive-van.

To keep updated on X-Class follow: Instagram @mercedesbenzvans_au, Facebook @mercedesbenz vans Australia.

Listen to the Tough Conversations podcast at itunes.apple.com/us/podcast/tough-conversations/id1359064355?mt=2.