Music development back on the GRID in Geelong

THE GRID (Grass Roots Indie Development) Series music development program will return to Geelong later this year to provide the next cohort of emerging talent with a range of resources and industry experts to empower their craft.

Supported by the Victorian government and the City of Greater Geelong, the program is designed to bridge the gap between the industry and historically under-resourced, outer suburban communities where limited access to studios, producers and industry connections can present musicians with a unique set of challenges to develop and share their talent.

Its return follows the success of the GRID Series’ first Geelong-based program, which wrapped up earlier this year and gave a group of five emerging artists the opportunity to collaborate with acclaimed producers to create new music, receive bespoke one-on-one mentoring from industry leaders, star in a short film and perform live across the region.

GRID Series co-founder Ariel Blum said it was a thrill to be returning to Geelong for a second year.

“Last year we were overwhelmed by the number of artists who applied for our program, showing the richness and volume of incredible artistry from the region.

“To be able to offer these opportunities to Geelong musicians for a second time is a great honour, such is the breadth and depth of music being created and ready to be shared with the rest of the world.”

This year’s program is open to solo artists or bands from all genres who write original music, live in Geelong and are aged 18 and over, with four places in the intensive seven-month program up for grabs.

All participants are also required to nominate a friend/collaborator/family member as their designated ‘hype person’, who will undergo the same mentorship and accompany the artist/band during activities, creating additional content to promote their work.

Former Geelong participant Wild Gloriosa said the program had helped to boost her career at a time “when it was feeling unrealistic”.

“This came along and showed me how I could and should be doing things,” she said.

“GRID Series to me is fostering community and aiding in growth, which is a really beautiful thing.”

Minister for Creative Industries Colin Brooks said the Victorian government was proud to again back GRID to help uncover and mentor the next generation of music leaders.

Geelong mayor Trent Sullivan said the city was committed to providing opportunities for emerging musicians.

“After last year’s success, we are pleased to partner with the Victorian government and GRID Series again to continue supporting our local talent.”

Applications will close on October 2, with the program set to commence on November 14.

For more information, or to apply, head to gridseries.com.au/geelong-2024