Not your grandma’s blues train: a fresh take on a local favourite

THE Blues Train is embracing a new era, with its owners determined to keep the long-running attraction a fan favourite for years to come.

Managing director Daniel Kay has brought fresh energy to the historic railway since taking over almost two years ago, drawing on his experience managing major international attractions including the Grand Canyon Skywalk in Arizona and Clip ‘n’ Climb in Canada.

Under his direction, the business has begun evolving its offering, introducing themed events aimed at attracting a broader and younger audience, while lifting the overall quality of the live music experience.

“We want it to be seamless – a live music experience that they can take with them everywhere,” Kay said.

“We’ve gone into some more unique, next level offerings. This has included new day shows which have been incredibly popular for those wanting to squeeze in a trip before the last ferry home.

“We’ve also trialed several Blues Train themed events, including a country show and a rockabilly show, which was in conjunction with the Queenscliff Rod Run.”

Kay said the long-standing model established under Hugo T. Armstrong had served the business well for decades, but evolving audience expectations and operating conditions meant change was necessary.

“It was hard for us to continue how it used to be, so we needed to pivot to meet a new audience or else it would not have been successful in the long run,” Kay said.

“Fuel prices went up, many people now have dietaries requirements and so on, so there was a need to move the needle.

“The first two years have been really strong for us. It’s a much better experience for our customers.”

Looking ahead, Kay said the focus would continue to sharpen around the core of the experience: the music.

“We are certainly going to be bringing the country event back, that was an absolutely huge success with the musicians and entertainment we had on board,” he said.

“We also have a folk chill train slated for this upcoming year. Think classics from Bob Dylan, Joni Mitchell and more.

“A comedy event is also in the pipeline, and obviously, we just want to continue our reputation of being a high-class offering.”