Ordinary People, Extraordinary Impact: APCO’s Superhero Giving Day Returns

The APCO Foundation’s third annual Superhero Giving Day is set for Tuesday, 29 July 2025, and it’s bigger, bolder and more impactful than ever.

This year’s superhero-themed campaign aims to raise $250,000, with every donation doubled by generous partners. Funds will support Lifeline and the Regional Food Security Alliance, bringing life-changing support to APCO communities.

Across 28 APCO Service Stations, staff will transform into superheroes, donning costumes and welcoming locals to join the cause.

“Sometimes being a superhero is as simple as saying ‘We’ve got you’,” says APCO Foundation Chairperson Sharon Gleeson.

“With our matching partners, we can help even more people who fall through the cracks. We respond within days, not weeks. That’s what makes our Foundation different.”

Customers can be part of the impact in several ways:

• Buy a Kindness Heart: Available in-store for $2 to $20, with 100% of proceeds going to the Foundation.

• Fuel Up: On Giving Day, 2 cents per litre goes directly to the cause.

• Shop Foundation Products: Every bottle of APCO Chill Water, Oil or bag of lollies includes a donation.

• Grab a Coffee: 44 cents from every coffee sold supports the Foundation.

• Donate Directly: Contributions can also be made at apcofoundation.com.au.

The APCO Foundation has already made a significant difference. Past efforts include $10,000 for a family recovering from a house fire, $5,000 for childhood cancer support, and 20 laptops donated to refugee youth.

Superhero Giving Month runs all July, leading up to the big day on 29 July.

Join APCO communities in proving that ordinary people can do extraordinary things.