Record pokies losses deepen gambling harm concerns

GEELONG’S poker machine losses have soared to record levels, with punters losing an average of $388,000 each day across the region in the past financial year.

New figures reveal gamblers in the City of Greater Geelong and Borough of Queenscliffe lost more than $141 million on pokies in 2024-25, the highest annual total ever recorded locally.

The data comes as Gambling Harm Awareness Week begins — running from today until Sunday — which encourages Victorians to take control of their spending by setting limits before they bet.

Local community organisation Meli is urging anyone affected by gambling to seek help, as demand of its gambler’s help program continues to rise.

In the past year, 390 people accessed financial and therapeutic counselling through Meli.

It’s an increase that reflects both growing awareness and mounting cost-of-living pressures, according to Meli manager of therapeutic services, Betti Chapelle.

“We’re seeing more people reaching out for help — not only gamblers themselves, but also partners, friends and family members who are being affected,” she said.

For one local man, who asked not to be named, seeking support through Meli proved life changing.

“Gambling has placed a significant strain on my relationships and mental wellbeing for a long time. It affects every part of life, often in ways you don’t fully realise until you confront it,” he said.

“Through open and honest conversations at Meli, I’ve finally been able to face this issue, reflect on my behaviour and work towards becoming the best version of myself — not just for me, but for the people I care about.

“It may sound cliché, and it can feel daunting at first, but speaking up is not a sign of weakness. I can’t recommend this service highly enough.”

While pokies continue to drive most gambling losses, other forms such as sports betting, casino games and bingo are also contributing to harm.

Across Victoria, an estimated 440,000 people are at risk of, or already experiencing, gambling harm.

Research shows that for every person harmed, up to six others — including partners, family and friends — can also be affected.

Common signs include stress, irritability, financial strain and social withdrawal.

Chapelle said help is available for anyone concerned about gambling, whether their own or someone else’s.

“You don’t have to wait until things get bad,” she said. “Meli’s gambler’s help team is here to listen and support you without judgement.”

For free and confidential gambling support, phone Meli on 5226 8900 or head to meli.org.au