Rip Curl is officially B Corp Certified

RIP CURL is now officially a B Corp Certified Corporation (B Corp), a stamp of independent approval that the iconic surf brand is meeting stringent standards for positive social and environmental impact.

Certified B Corps are for-profit organisations whose performance is making a positive social and environmental impact, measured across five impact areas: governance, workers, customers, community, and the environment.

To achieve B Corp status, companies must document their positive impact on people, planet, and community, followed by independent verification process every three years.

Rip Curl Chief Executive Officer Brooke Farris said the company is proud to receive the certification.

“Our Rip Curl crew have welcomed the challenge of certifying against the high-standards required of running responsible business,” Farris said.

Farris said the certification marks another incredible achievement on their continuing journey towards a sustainability.

“We are motivated by the positive impact we can make both now and in the future,” Farris said.

“We continue to make significant steps in progressing as a more sustainable brand, with our Global Wetsuit take-back program and the Reflect step of our Reconciliation Action Plan just recently approved.”

The certification reflects Rip Curl is meeting various high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

Included in the certification is the brand’s wetsuit factory in Thailand, and international operations in USA, Canada, Europe, Japan, Indonesia, Brazil, New Zealand, and Australia.

Legendary three-time world surfing champion, Mick Fanning, said he is proud to be on board with Rip Curl as the company levels up.

“I am proud to represent a brand that believes in doing its part to protect the environment, support our communities, and is committed to using business as a force for good,” Fanning said.

According to KMD Brands Managing Director and Group CEO Michael Daly, Rip Curl is the final KMD business to receive a B Corporation.

“We’re so proud that all three of our brands – Rip Curl, Kathmandu, and Oboz – are now officially B Corp certified,” Daly said.

“We are honoured to have B Lab commend Rip Curl on its accountability on people, planet, and community.”

“Our commitment to balancing people, planet, and profit now runs through our entire business and we look forward to continuing to produce high-quality products that consumers love, while respecting the community and environment we work with.”

To find out more, visit the Rip Curl website: www.ripcurl.com.