Step into business success with the Geelong Small Business Festival

ATTENDING the 2025 Geelong Small Business Festival from August 4 to August 15 offers more than just learning – it provides a curated pathway through your business journey.

The program is intelligently structured around seven key pillars, so you can choose the sessions that align best to the stage you are presently at with your business and future goals.

Marketing and social media

Attend “Canva & Content Creation for Small Business” to enhance visuals and brand storytelling.

Then level up with “The Million View Method – Instagram Reels and TikTok” and watch how short-form video transforms reach.

Business essentials

For financial clarity, don’t miss “Know your Numbers,” a solid introduction to understanding key financial reports including cash flow.

Ready to scale? “Think Like a CFO and Grow” teaches strategic financial decisions to fuel expansion.

Starting a business

Start your entrepreneurial journey with “Starting a Home-based Food Business”; practical, expert advice.

Or get a strong strategic foundation at “Start with Strategy! Map Your Video Message” for clear communication from day one.

Growing your business

Maximise growth with “Secure Finance with Confidence,” your guide to today’s lending landscape.

Boost your reach at “Lead Generation and Converting Customers,” learning conversion strategies for long-term success.

Career development and leadership

“Crack the Leadership Code” equips emerging leaders with essential management tools.

For team-building mastery, “Strong Leaders, Strong Teams” teaches leadership that fosters high performance.

Health and wellbeing

Ensure you and your team’s mental health with “Stress, Resilience and Wellbeing in the Workplace.”

Tackle turnover with “Retention Starts with Wellbeing,” focusing on staff morale and retention strategies.

Sustainability and circular economy

Start green with “Getting Started in the Circular Economy,” practical advice on waste reduction.

Go deeper at “Can We Circle Back?” exploring circular models that turn sustainability into business advantage.

Each session is more than informational – it’s a chance to build connections, access support, and implement proven strategies tailored to your business’s stage.

The festival’s thoughtful design ensures that whether you’re just starting or ready to scale, there’s a program path for you.

Spaces fill fast – find out more about the program for this year’s festival and secure your spot by heading to gsbf.com.au

Connect with experts. Grow your business. Thrive in Greater Geelong.

The Geelong Small Business Festival is delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

//SPONSORED CONTENT