Support bubbles up for Great Victorian Bathing Trail
A concept image of the planned 12 Apostles Hot Springs near Port Campbell.
TWO major groups have recently endorsed a blueprint for a Victorian hot springs and bathing strategy that includes a proposed facility near the 12 Apostles.
The Great Victorian Bathing Trail concept, created by Matt Sykes from Peninsula Hot Springs, aims to deliver a strategy that would see tourism improved by the creation of different hot springs and bathing tourism destinations along Southern Victoria’s coast.
The bathing trail would include the already established Peninsula Hot Springs on the Mornington Peninsula, and the Phillip Island Hot Springs and Saltwater Baths that are now being constructed.
As well as the 8.6-hectare 12 Apostles Hot Springs concept, there are also proposed hot springs at Warrnambool, Seacombe and Metung.
The Victoria Tourism Industry Council (VTIC) and the Victorian Chamber of Commerce and Industry both voiced their support for the trail.
Victorian Chamber chief executive Mark Stone the concept fitted in well with the overall direction of tourism in the state.
“The variety of health and wellness activities on offer in Victoria are appealing to increasingly health-conscious consumers from interstate and abroad. The Great Victorian Bathing Trail seeks to leverage our strengths and cement the state as a major wellness tourism market.”
VTIC chief executive Felicia Mariani similarly praised Mr Sykes for his innovation.
“VTIC is proud to support an award which promotes strategic thinking and assists in bringing exciting ideas that benefit the Victorian tourism and events sector to life,” she said.
“The plethora of geothermal springs in Victoria creates a truly unique selling point globally for our state and positions Victoria prominently among countries around the world that are focusing on this lucrative and growing sector.”
Mr Stone said the construction of the planned springs would greatly benefit Victorian tourism.
“Together, these destinations will create what is a truly unique and inspiring bathing trail across coastal Victoria from end to end.”
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