A well-deserved win for local real estate guru

Local real estate entrepreneur Lynne Hayden from Links Property was awarded the Real Estate Business (REB) Agency Principal of the Year Regional Award which recognises Australia’s top female real estate professionals.

The REB Women in Real Estate Awards held in Sydney last Friday in partnership with Homely saw a attendance of more than 500 people who gathered to recognise the nation’s leading women in the industry: real estate agents, property managers, auctioneers, innovators and market leaders.

REB editor Tim Neary said that the REB Women in Real Estate Awards is an important new initiative.

“The awards provide a platform for women in the industry to showcase their talents and be role models for others,” Mr Neary said.

“It is a great way to recognise the industry’s high-performance female agents, property managers, BDMs and businesses.”

Mr Neary said there had been huge interest in the awards.

“The interest in these inaugural awards has been encouraging, with the avalanche of submissions setting a terrific precedent for the future of these awards across all of the categories.

“From national networks to individual agents, the REB Women in Real Estate Awards 2019 recognises excellence in
real estate across the nation, and I’d like to congratulate all winners and finalists on their achievements.”

Links Property were finalists in two categories for the evening and were successful in taking out the win for Regional Agency Principal Of The Year with Lynne Hayden accepting the award on behal of the all-female team at Links.

Links Property are an innovative and dynamic local agency with an untiring commitment and passion for what they do, linking people with property they will love.

Boosting their local agency success are creative marketing campaigns using traditional print advertising and new media like Instagram and Facebook.

Lynne Hayden established Links National research by RateMyAgent, Australia’s number one reviews, ratings and rankings for real estate agents, revealed that Aussies across the country are rising in happiness, achieving an increasingly higher rate
of above expectation property sale prices in 2019, suggesting the end of the property doom and gloom.

With more than 14,000 respondents, RateMyAgent’s quarterly Price Expectation Report asks successful vendors if the sale price achieved was above, below or in line with their expectations, and results showed an increase in overall satisfaction month-by-month in 2019 by 4%, following a continual decline since June 2018.

Surf Coast comes in at number one in Victoria with most vendors indicating that their sale price was either inline or above expectations.

RateMyAgent CEO and co-founder Mark Armstrong said that vendor price expectations have really taken a turn in the first quarter of 2019.

“All the doom and gloom news from last year has left sellers adjusting to a new reality,” Mr Armstrong said.

“Not only are they realising that it’s not that bad, but they’ve adjusted their sales expectations, so their results are turning out better than they anticipated.”

The happiness growth is being seen across all price segments, but most dramatically across the premium end of the market, which consists of home sellers with property valued at more than $1.5 million who had been labelled the unhappiest segment of the market in 2018.

“Interestingly, the premium market tends to find its feet first, because there is always an underlying demand from people with strong and stable incomes.

“The thing that shifts is the psychology, from overthinking the wrong time to buy – and going into the right time to buy. “Also, these buyers are often more confident as they have more equity,” Mr Armstrong said.

While Tasmania held on to the crown of the happiest state, Launceston had fallen from fourth place to 23rd in happiest places nationally, with Metropolitan Adelaide jumping from 6th to third place (44 per cent).

Furthermore, metro areas nationally had significant improvement compared to last year, currently sitting on par for the first time with regional areas, with 32 per cent above property sale expectation. Australia’s Happiest Places: Property and set out to put the E in E-Real Estate.

“We are living in a digital world and we are the digital girls.” Ms Hayden said.

“We have always aimed to bring a marketing difference to selling and leasing homes with a strong focus online across multiple channels.”

“We love what we do and to be recognised by Real Estate Business with a national award for our agency’s contribution to local real estate is an absolute honour.

“In a traditionally male dominated industry, we continue to break glass ceilings and set ourselves apart with our skills, experience and unique boutique approach to marketing real estate for sale on the Surf Coast.”