Artist collaboration drives new Bells look

RIP Curl has partnered with Melbourne artist Amy Jean to deliver a bold new merchandise range for the 2026 Rip Curl Pro at Bells Beach.

The collection, launched in late February, features a bold, graphic style shaped by Amy Jean’s illustration work.

She began designing gig posters, album covers and T-shirts for friends and local bands around 2010, and works across digital illustration, ink and brush, and lino carving.

Her style draws on art nouveau linework, bold lettering and themes including strong women, horror and religion.

Her client list includes King Gizzard & The Lizard Wizard, Amyl & The Sniffers, Puscifer, DZ Deathrays, Jameson, PBS FM and Peking Duk.

The partnership for this year’s Bells Beach merchandise was sparked by a mutual connection between Rip Curl staff and King Gizzard & The Lizard Wizard.

Rip Curl head of men’s design Casey Egan said the team jumped at the opportunity to work with the artist.

We just loved what she was doing,” Egan said. “Her style is so unique and youthful and we briefed her and off we went.

“She drew up this incredible destination-like piece that has the full bay and the bowl, with an incredible font. We were so stoked with how it came out.

“After decades and decades of top posters which stand the test of time, we hope this will be no different.”

The 2026 Rip Curl Pro merchandise range is available online and at the event.