	{"id":115228,"date":"2026-01-23T04:00:00","date_gmt":"2026-01-22T17:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/?p=115228"},"modified":"2026-01-21T17:26:47","modified_gmt":"2026-01-21T06:26:47","slug":"a-people-first-agency-takes-root-on-the-surf-coast","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/real-estate\/a-people-first-agency-takes-root-on-the-surf-coast\/","title":{"rendered":"A people-first agency takes root on the Surf Coast"},"content":{"rendered":"<p>MOONAH Real Estate may be a relatively new name along the Surf Coast, but in just over a year the boutique agency has carved out a distinct presence in Anglesea. The small but agile team is now setting its sights on expansion.<\/p>\n<p>Led by a people-first approach, the business was founded by Darcy Bennett in December 2024. He was motivated by the desire to deliver a more personal and transparent experience for his clients.<\/p>\n<p>He said the decision to establish his own agency came from a strong belief that real estate should be grounded in empathy and genuine connection.<\/p>\n<p>&#8220;I really wanted to make sure that people came first, and that people were understanding that we&#8217;re actually hearing their needs and dealing with them with empathy,&#8221; he said.<\/p>\n<p>&#8220;They&#8217;re not just another transaction to us.&#8221;<\/p>\n<p>Bennett brings more than 12 years of experience in and around the property industry to the business. A father, Bennett and his wife have recently welcomed their third baby and remain heavily involved in the local community.<\/p>\n<p>He is joined by experienced real estate agent Simon Bogdanov, who Bennett said adds depth and precision to the growing business.<\/p>\n<p>&#8220;Simon comes from an engineering background,&#8221; Bennett said. &#8220;He&#8217;s very detail-oriented and he works really hard to service his clients.<\/p>\n<p>&#8220;We&#8217;re really excited to have him in the business and to be growing and pushing into that Torquay space.&#8221;<\/p>\n<p>Bennett said Moonah&#8217;s hands-on structure and youthful energy set it apart from more traditional agency models, with clients dealing directly with the same people from start to finish.<\/p>\n<p>&#8220;When people deal with us, they deal with us from start to finish,&#8221; he said.<\/p>\n<p>&#8220;We get everything ready to put the property online \u2013 we work the copy and the photos and are very hands-on through the whole process to make sure that people are really getting a personalised, tailored approach.<\/p>\n<p>&#8220;They know they&#8217;re getting us, and they&#8217;re getting our full attention.&#8221;<\/p>\n<p>After posting strong results in Anglesea during its first year of operation, the business is now looking to &#8220;spread its wings&#8221; and expand further into Aireys Inlet and Torquay.<\/p>\n<p>&#8220;We&#8217;re looking to break into those areas where people want a high level of service, a high level of marketing and really strong results,&#8221; Bennett said. &#8220;That&#8217;s what we&#8217;re really priding ourselves on.&#8221;<\/p>\n<p>The agency takes its name from the locally significant Moonah tree \u2013 a hardy, wind-shaped coastal native found throughout the Surf Coast.<\/p>\n<p>Bennett said the symbolism felt fitting for the business.<\/p>\n<p>&#8220;[Moonah trees] provide a really crucial barrier between the harsh winds of the coast and the dunes,&#8221; Bennett said.<\/p>\n<p>&#8220;They provide significant vegetation and food for a lot of different local plants and animals, particularly in summertime when not many other trees and plants are flowering.<\/p>\n<p>&#8220;We think that&#8217;s a bit like us in the sense that we&#8217;re quite resilient. We&#8217;re not going anywhere and we&#8217;re on the frontline working to help people get really strong results.&#8221;<\/p>\n<p>Looking ahead, Bennett said the focus for the business for the next 12 months will be on strengthening Moonah&#8217;s presence in Aireys Inlet and Torquay, while continuing to build on its established foundations in Anglesea.<\/p>\n<p>He is keen to position the agency as an alternative for clients seeking a more personal, high-service experience.<\/p>\n<p>&#8220;We don&#8217;t want to be that typical polished type &#8216;shiny white teeth&#8217; real estate agent,&#8221; he said. &#8220;We want people to know that we are real people and that we&#8217;re members of the community.<\/p>\n<p>&#8220;We&#8217;re wanting to help people grow and thrive.&#8221;<\/p>\n<p>For more information, head to <a href=\"http:\/\/moonahrealestate.com.au\" target=\"_blank\" rel=\"noopener\">moonahrealestate.com.au<\/a><\/p>\n<p style=\"text-align: right;\"><strong>\/\/SPONSORED CONTENT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOONAH Real Estate may be a relatively new name along the Surf Coast, but in just over a year the boutique agency has carved out a distinct presence in Anglesea. The small but agile team is now setting its sights on expansion. Led by a people-first approach, the business was founded by Darcy Bennett in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/real-estate\/a-people-first-agency-takes-root-on-the-surf-coast\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":156,"featured_media":115229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"post_folder":[],"class_list":["post-115228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A people-first agency takes root on the Surf Coast - Bellarine Times<\/title>\n<meta name=\"description\" content=\"Discover Surf Coast boutique agency Moonah Real Estate. 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