{"id":22633,"date":"2019-04-18T04:33:53","date_gmt":"2019-04-18T04:33:53","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/?p=22633"},"modified":"2019-04-18T04:34:38","modified_gmt":"2019-04-18T04:34:38","slug":"top-spin-encourages-action-against-alcohol-influencers","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/top-spin-encourages-action-against-alcohol-influencers\/","title":{"rendered":"Top Spin encourages action against alcohol influencers"},"content":{"rendered":"<p><strong>An alarming number of Instagram\u2019s&nbsp;<\/strong><strong>most sought-after influencers&nbsp;<\/strong><strong>featured alcoholic drinks in their&nbsp;<\/strong><strong>posts without disclosing sponsorship&nbsp;<\/strong><strong>deals, a study from VicHealth has&nbsp;<\/strong><strong>found.<\/strong><\/p>\n<p>The research \u2013 which examined the top 70 Aussie Instagram influencers and their alcohol-related content \u2013 revealed popular profiles amongst young people are slyly contributing to alcohol promotion across social media.<\/p>\n<p>Over 70 per cent of influencers featured alcoholic drinks in their posts in the last 12 months, with only 26 per cent fully disclosing when they had been paid by alcoholic labels.<\/p>\n<p>VicHealth acting chief executive officer Dr Lyn Roberts said the research also found the alcohol industry frequently<br \/>\nteamed up with non-alcohol brands such as active wear and festival events to enable influencers to promote their products without having to reveal a sponsorship deal.<\/p>\n<p>\u201cOur research shows the alcohol industry is employing tactics straight out of the playbook of Big Tobacco, using high profile influencers to make their products appear glamorous and sophisticated to young people,\u201d she said.<\/p>\n<p>\u201cWhat\u2019s most concerning is that influencers and brands can get away with not disclosing paid content, making it really hard for young people to discern when they\u2019re being sold an ad.<\/p>\n<p>\u201cWe also know that young people who like or follow alcohol brands on social media are twice as likely to drink at risky levels than those who don\u2019t.\u201d<\/p>\n<p>In response, VicHealth has launched a competition titled \u201cTop Spin\u201d which encourages young people to \u201ccall out\u201d alcohol labels that use devious tactics to promote their products.<\/p>\n<p>\u201cTop Spin is about turning the tables and encouraging young people to question the spin peddled to them by the industry,\u201d Dr Roberts said.<\/p>\n<p>\u201cWe know that 40 per cent of Victorians aged 18-34 drink at risky levels at least monthly. That might boost alcohol industry profits, but it\u2019s bad news for the rest of us.\u201d<\/p>\n<p>She also highlighted the number of young Victorians who end up in hospital as a result of intoxication has increased by 24 per cent since 2009.<\/p>\n<p>Top Spin is a state-wide competition.<\/p>\n<p>For more information, visit <strong>vichealth.vic.<\/strong><strong>gov.au\/programs-and-projects\/topspin.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An alarming number of Instagram\u2019s&nbsp;most sought-after influencers&nbsp;featured alcoholic drinks in their&nbsp;posts without disclosing sponsorship&nbsp;deals, a study from VicHealth has&nbsp;found. The research \u2013 which examined the top 70 Aussie Instagram influencers and their alcohol-related content \u2013 revealed popular profiles amongst young people are slyly contributing to alcohol promotion across social media. Over 70 per cent of [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/top-spin-encourages-action-against-alcohol-influencers\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":137,"featured_media":22635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"post_folder":[],"class_list":["post-22633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Spin encourages action against alcohol influencers - Bellarine Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/top-spin-encourages-action-against-alcohol-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Spin encourages action against alcohol influencers - Bellarine Times\" \/>\n<meta property=\"og:description\" content=\"An alarming number of Instagram\u2019s&nbsp;most sought-after influencers&nbsp;featured alcoholic drinks in their&nbsp;posts without disclosing sponsorship&nbsp;deals, a study from VicHealth has&nbsp;found. The research \u2013 which examined the top 70 Aussie Instagram influencers and their alcohol-related content \u2013 revealed popular profiles amongst young people are slyly contributing to alcohol promotion across social media. Over 70 per cent of [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/top-spin-encourages-action-against-alcohol-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Bellarine Times\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T04:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-18T04:34:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/3\/2019\/04\/Untitled-140.png\" \/>\n\t<meta property=\"og:image:width\" content=\"509\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"arjie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"arjie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/\"},\"author\":{\"name\":\"arjie\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/#\\\/schema\\\/person\\\/9b4084fddf21a210a208f61cc26f415e\"},\"headline\":\"Top Spin encourages action against alcohol influencers\",\"datePublished\":\"2019-04-18T04:33:53+00:00\",\"dateModified\":\"2019-04-18T04:34:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/3\\\/2019\\\/04\\\/Untitled-140.png\",\"articleSection\":[\"Living\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/bellarinetimes\\\/living\\\/top-spin-encourages-action-against-alcohol-influencers\\\/\",\"name\":\"Top Spin encourages action against alcohol influencers - 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