THE City of Greater Geelong has released a report highlighting the region’s most lucrative events over the past financial year.<\/p>\n
The report showed 16 major events generated approximately $53.2 million worth of economic activity.<\/p>\n
While COVID-19 has meant some events have been either postponed or cancelled, the Geelong Major Events Committee invested about $1.17 million in these events.<\/p>\n
The Geelong Major Events (GME) Committee invested about $1.17 in the events.<\/p>\n
Committee chair Cr Peter Murrihy said the return on this money showed it was a sound investment.<\/p>\n
“The funding GME’s invested in sponsoring events during 2019-20 is no doubt money well spent, with an economic benefit of more than $53 million to the region. These events are a highlight during the year and something the community looks forward to.”<\/p>\n
The 2020 Cadel Evans Great Ocean Road Race brought more money into the region than any other event. The city estimates it stimulated $11.2 million worth of economic activity.<\/p>\n
The 2020 Festival of Sails was similarly successful, generating abound $10.3 million of economic activity.<\/p>\n
The 2020 Geelong Tennis International and 2020 Head of the Schoolgirls Regatta were unable to be delivered in full due to the pandemic. Four further events were cancelled.<\/p>\n
City of Greater Geelong mayor Stephanie Asher said GME would now focus on adapting to the new circumstances.<\/p>\n
“The pandemic has thrown up many challenges, but the clever and creative work of GME will ensure the region remains a drawcard for major events despite an evolving landscape.”<\/p>\n","protected":false},"excerpt":{"rendered":"
THE City of Greater Geelong has released a report highlighting the region’s most lucrative events over the past financial year. The report showed 16 major events generated approximately $53.2 million worth of economic activity. While COVID-19 has meant some events have been either postponed or cancelled, the Geelong Major Events Committee invested about $1.17 million […]<\/p>\n