	{"id":39526,"date":"2021-04-15T11:30:37","date_gmt":"2021-04-15T00:30:37","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/news\/villawoods-roadside-messages-spell-it-all-out\/"},"modified":"2021-04-15T11:30:37","modified_gmt":"2021-04-15T00:30:37","slug":"villawoods-roadside-messages-spell-it-all-out","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/real-estate\/villawoods-roadside-messages-spell-it-all-out\/","title":{"rendered":"Villawood&#8217;s roadside messages spell it all out"},"content":{"rendered":"<p>They\u2019re thought-provoking, controversial, touchstones and eye-opening \u2013 the giant corten steel letters Villawood Properties has erected along the Geelong Ring Road and the Surf Coast Highway are meant to highlight social issues, to encourage debate.<\/p>\n<p>Right now, the letters are spelling out an important post-JobKeeper message to Geelong region businesses and bosses: Employ Local.<\/p>\n<p>It\u2019s a clear pitch to bolster the community\u2019s fortunes at a time of considerable uncertainty as we come to grips with the possibilities of a new post-pandemic era.<\/p>\n<figure id=\"attachment_51030\" aria-describedby=\"caption-attachment-51030\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51030\" src=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/wp-content\/uploads\/sites\/2\/2021\/04\/Facebook-article-story-73-1024x538.png\" alt=\"\" width=\"640\" height=\"336\" \/><figcaption id=\"caption-attachment-51030\" class=\"wp-caption-text\">The giant corten steel letters are intended to highlight social issues and encourage debate.<\/figcaption><\/figure>\n<p>Villawood\u2019s giant messages often tap the mood of the community. They\u2019re used to highlight social campaigns of the day, to educate, celebrate, urge and get the community thinking.<\/p>\n<p>Mental health, refugees, road safety, indigenous awareness, kids\u2019 play, marriage equality, caring for neighbours, domestic violence, COVID vaccinations, respect, the Cats, Geelong City of Design \u2013 these are among the varied subjects promulgated in Villawood\u2019s three-metre high rust-coloured letters.<\/p>\n<figure id=\"attachment_51032\" aria-describedby=\"caption-attachment-51032\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51032\" src=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/wp-content\/uploads\/sites\/2\/2021\/04\/Facebook-article-story-71-1024x538.png\" alt=\"\" width=\"640\" height=\"336\" \/><figcaption id=\"caption-attachment-51032\" class=\"wp-caption-text\">The letters can be seen along the Geelong Ring Road and the Surf Coast Highway.<\/figcaption><\/figure>\n<p>It\u2019s fair to say not all are greeted as well as others such as \u2018Vote Yes\u2019 and \u2018Get Vaccinated\u2019.<\/p>\n<p>But as Villawood Properties executive director Rory Costelloe says, the letters are about providing a voice for people, especially where they might not otherwise attract great attention. And the edgier the better. If there\u2019s the occasional brickbat, well, it just goes with the turf.<\/p>\n<p>\u201cOur letters are aimed at helping engage the community on important issues and we hope our Employ Local message will do that,\u201d Mr Costelloe says.<\/p>\n<p>\u201cWe often get people in Melbourne, including politicians, who say that whenever they drive down the coast they wonder what will the sign say this time.<\/p>\n<figure id=\"attachment_51031\" aria-describedby=\"caption-attachment-51031\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51031\" src=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/wp-content\/uploads\/sites\/2\/2021\/04\/Facebook-article-story-72-1024x538.png\" alt=\"\" width=\"640\" height=\"336\" \/><figcaption id=\"caption-attachment-51031\" class=\"wp-caption-text\">Villawood&#8217;s giant messages often tap into the mood of the community. PHOTO: Jay Baynes Photography<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u201cI\u2019m keen to recruit the thoughts of others in the community, too, and not afraid to tackle controversial issues.<br \/>\n\u201cPeople sometimes need a voice that can draw attention.<\/p>\n<p>\u201cVillawood is all about building communities designed for living and we think our Armstrong letters along the Surf Coast Highway help do just that.\u201d<\/p>\n<p>If you have a suggestion the Villawood letters might be used for, email <strong>villawood@villawoodproperties.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019re thought-provoking, controversial, touchstones and eye-opening \u2013 the giant corten steel letters Villawood Properties has erected along the Geelong Ring Road and the Surf Coast Highway are meant to highlight social issues, to encourage debate. Right now, the letters are spelling out an important post-JobKeeper message to Geelong region businesses and bosses: Employ Local. It\u2019s [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/real-estate\/villawoods-roadside-messages-spell-it-all-out\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":153,"featured_media":39527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"post_folder":[],"class_list":["post-39526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Villawood&#039;s roadside messages spell it all out - Bellarine Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/real-estate\/villawoods-roadside-messages-spell-it-all-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Villawood&#039;s roadside messages spell it all out - Bellarine Times\" \/>\n<meta property=\"og:description\" content=\"They\u2019re thought-provoking, controversial, touchstones and eye-opening \u2013 the giant corten steel letters Villawood Properties has erected along the Geelong Ring Road and the Surf Coast Highway are meant to highlight social issues, to encourage debate. 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