![\"\"](\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/wp-content\/uploads\/sites\/3\/2021\/05\/A57T2132-300x200.jpg?_t=1620172134\")
<\/p>\n
Sukoon said the selection of stock would be largely dictated by shoppers but the starting point was the expansive base range offered in all Cellarbrations stores.<\/p>\n
From there it is all about supporting the many local wineries, breweries and distilleries in the area.<\/p>\n
\u201cWe have the whole Bellarine region to draw from so we have gone around talking to local wineries about wanting to support them,\u201d he explains.<\/p>\n
\u201cSome of them I haven\u2019t had a chance to get to yet because we\u2019ve been working hard to make this happen, but I\u2019ve been to 20 so far and we have 10 in already and the other 10 are coming on board as well.<\/p>\n
\u201cSo, from the Bellarine region, including Jack Rabbit and Bellarine Estate, we will have the whole lot.<\/p>\n
\u201cWe will also have a lot of craft beers, including those from local breweries, and then also the standard mainstream beers as well.\u201d<\/p>\n
Sukoon said the store will also have a small selection of gourmet foods on offer such as salami, cabana, nuts and cheeses.<\/p>\n <\/p>\n A top priority at the store is first-class customer service which is at the heart of Sukoon\u2019s business philosophy.<\/p>\n \u201cThe first thing we really pride ourselves on is customer service,\u201d he said.<\/p>\n \u201cFor example, I haven\u2019t seen any other place do this but we carry everything to the customer\u2019s car if needed, older people or ladies who need assistance, we carry slabs and wine boxes to their car so they don\u2019t need to carry anything too heavy.\u201d<\/p>\n When asked what he loves about his work, Sukoon did not hesitate in his answer.<\/p>\n \u201cI\u2019m a people person, I love talking to people,\u201d he said.<\/p>\n \u201cI couldn\u2019t work in an office because I love working on the floor and talking to the customers.<\/p>\n \u201cBut, of course, being in the food and liquor industry has it perks because you get to sample everything,\u201d he adds with a laugh.<\/p>\n Giving back to the community is also hugely important to Sukoon and the team of five local staff at Cellarbrations Portarlington.<\/p>\n \u201cWe really look forward to immersing ourselves in the town and supporting many not-for-profit organisations and sporting clubs,\u201d he said.<\/p>\n \u201cWe look forward to being part of the community.\u201d<\/p>\n Cellarbrations Portarlington is now open at 62 Newcombe Street, Portarlington. It will trade from 10am to 8pm seven days a week.<\/p>\n","protected":false},"excerpt":{"rendered":" A DEDICATION to outstanding customer service, community support and the local wine industry shines through at the newly opened Cellarbrations Portarlington. Owner Sukoon Bedi is excited to welcome locals and tourists through the doors of his new store where they will be greeted by friendly staff and an extensive selection of liquor to suit all […]<\/p>\n![\"\"](\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/wp-content\/uploads\/sites\/3\/2021\/05\/A57T2113-300x200.jpg?_t=1620172119\")