{"id":42737,"date":"2021-07-10T04:00:55","date_gmt":"2021-07-09T18:00:55","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/?p=42737"},"modified":"2021-07-10T08:38:53","modified_gmt":"2021-07-09T22:38:53","slug":"monday-distillery-a-sparkling-success","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/monday-distillery-a-sparkling-success\/","title":{"rendered":"Monday Distillery a sparkling success"},"content":{"rendered":"

Samantha Manning places great faith in her savvy social media community. In fact, it was their response to her Osun Sparkling brand that led to yet another successful business launch.<\/p>\n

When entrepreneurial Sam saw her crystal infused sparkling water being used by customers as an alcohol substitute, ideas quickly bubbled up for another beverage-related venture.<\/p>\n

Monday Distillery was born and, in its first year, generated revenue of $200,000.<\/p>\n

That was only the beginning for the South Geelong based distillery, with the brand on track to generate $1.2 million in revenue from second-year sales and predictions of four times that this year.<\/p>\n

\"\"
Sam Manning from Monday Distillery.<\/figcaption><\/figure>\n

\u201cOSun Sparkling was very much a female skewed brand,\u201d Sam explains.<\/p>\n

\u201cIt showed me this upswell of people wanting something sophisticated that was non-alcoholic.<\/p>\n

\u201cI said to my husband \u2018right, there is something in this \u2013 let\u2019s create a brand with the emotional connection of alcohol, that is good quality and sugar-free\u2019.\u201d<\/p>\n

Sam prioritised developing superb packaging to set it apart on the shelf.<\/p>\n

With a catchcry of \u201chigh spirits, clear minds\u201d speaking to a growing audience seeking non-alcoholic beverages, the timing was ideal for the launch of the brand\u2019s take on a classic gin and tonic.<\/p>\n

The initial range has now grown to include gin (Classic G+T, Exotic Spice G+T), whisky (Dram & Dry, Dram Sour), tequila (Paloma), rum (Dark & Stormy), a cocktail garnish range and \u2018hard seltzers\u2019.<\/p>\n

The newest addition is the Mezcalita.<\/p>\n

\"\"<\/p>\n

\u201cWe\u2019re the first in the world to bring out a non-alc ready-to-drink mezcal product so that\u2019s something I\u2019m pretty chuffed by,\u201d Sam says proudly.<\/p>\n

\u201cI\u2019ve found my passion for product development in the last five years.<\/p>\n

\u201cI focused on a convenience option \u2026 I wanted to launch with a ready-to-drink option as opposed to a non-alc spirit.<\/p>\n

\u201cI wanted to control the experience of people being able to pour the drink and it being the same every time.\u201d<\/p>\n

Two years of exceptional growth has followed and Sam\u2019s hubby Haydn has joined the business. The couple met while working for fashion label Laboratory and their complementary skills make for a great partnership.<\/p>\n

\u201cWe\u2019re a two-person business and then we rely on a freelance economy with everyone else, from food technology through to manufacturing,\u201d Sam says.<\/p>\n

\u201cOur manufacturer is in South Geelong, our third-party warehouse is in Lara and we try to do everything within a 100 kilometre radius of the facility, supporting local wherever we can.\u201d<\/p>\n

The couple, who have 15-month-old son Paddy, moved from Torquay to Port Fairy but Sam says this region is the home and \u201cheartstrings\u201d of their business.<\/p>\n

It\u2019s where she founded Cha Cha Tea \u2013 which has since been sold \u2013 and established OSun Sparkling which featured at Gwyneth Paltrow\u2019s GOOP Health Summit.<\/p>\n

Monday Distillery is going national in selected Dan Murphy\u2019s stores from August.<\/p>\n

\u201cThe culture of reducing and avoiding alcohol has so much support. You\u2019ve got Dry July, Feb Fast, Ocsober and the sober curious movement,\u201d Sam says.<\/p>\n

\u201cAm I surprised by our success?<\/p>\n

\u201cProbably not. I\u2019ve got so many friends who\u2019ve been pregnant who wanted something that made them feel included or something other than soft drink.<\/p>\n

\u201cOur customer isn\u2019t someone who is sober by any means, they just have a balance. COVID 2.0 was interesting for us, our online store went bonkers because everyone let loose in lockdown at the start and then went \u2018you know what, this is not good for my mental health or the budget\u2019.\u201d<\/p>\n

\"\"<\/p>\n

A lifelong learner with a passion for building brands, Sam foresees a bright future for Monday Distillery.<\/p>\n

\u201cOur biggest competitor is a huge team of ex-Coke employees who have the Melbourne-based brand Lyre\u2019s,\u201d she says.<\/p>\n

\u201cThey\u2019ve just been valued at around $180 million so I always say to Haydn \u2018if we play our cards right and do a few things over the next few years, it\u2019s pretty cool to be a two-person team that is disrupting the liquor space\u2019.\u201d<\/p>\n

Monday Distillery is stocked locally at Peaches in Torquay, Bottles & Barrels in Geelong West, The Wine Store in Barwon Heads and Dan Murphy\u2019s stores. Discover more at mondaydistillery.com<\/strong> or Instagram @mondaydistillery<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samantha Manning places great faith in her savvy social media community. In fact, it was their response to her Osun Sparkling brand that led to yet another successful business launch. When entrepreneurial Sam saw her crystal infused sparkling water being used by customers as an alcohol substitute, ideas quickly bubbled up for another beverage-related venture. […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":165,"featured_media":42738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"post_folder":[],"class_list":["post-42737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"\nMonday Distillery a sparkling success - Bellarine Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/bellarinetimes\/living\/monday-distillery-a-sparkling-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monday Distillery a sparkling success - Bellarine Times\" \/>\n<meta property=\"og:description\" content=\"Samantha Manning places great faith in her savvy social media community. 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