Brooke Farris has been appointed Rip Curl\u2019s new Chief Executive Officer, taking up the position on Monday after working for the company for 11 years.<\/p>\n
Brooke\u2019s current role as GM of Women\u2019s has seen her renewing the focus and vision of the women\u2019s brand while simultaneously growing the women\u2019s business globally.<\/p>\n
\u201cRip Curl has been threaded throughout my life since I was a teen,\u201d Brooke said.<\/p>\n
\u201cI\u2019m honoured to be announced as the new CEO.<\/p>\n
\u201cIt\u2019s an absolute privilege to lead our talented and passionate crew across the world and I\u2019m motivated to build on our esteemed 52 year history and capitalise on our continued market success.\u201d<\/p>\n
Michael Daly, in his new role as Managing Director of Kathmandu Holdings Limited, has congratulated Brooke on her appointment \u201cafter a thorough search process, involving both internal and external potential candidates\u201d.<\/p>\n
\u201cBrooke has contributed greatly to Rip Curl\u2019s success and growth over the past 11 years with her indisputable commitment to the brand, our product, and our crew. I am confident she will bring this same commitment and leadership in her new role.<\/p>\n
Brooke began working with Rip Curl in 2010; a long relationship that has encompassed a range of roles within the brand, from running Rip Curl surf events around the world, executing marketing strategy across retail, wholesale, social media, team, and events as the ANZ Marketing Manager, to leading strong sales growth online as the GM of Digital and forming a key part of Rip Curl\u2019s global executive team.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brooke Farris has been appointed Rip Curl\u2019s new Chief Executive Officer, taking up the position on Monday after working for the company for 11 years. Brooke\u2019s current role as GM of Women\u2019s has seen her renewing the focus and vision of the women\u2019s brand while simultaneously growing the women\u2019s business globally. \u201cRip Curl has been […]<\/p>\n