VENDORS who sell privately think that without agents\u2019 fees they will end up with more money in their hand.<\/p>\n
Their outsider\u2019s view of the industry tells them that selling a house is easy work.<\/p>\n
\u201cIn reality they not only find that there is more to it than they could ever have dreamed of but many end up with a lower selling price into the bargain,\u201d Bellarine Property managing director Christian Bartley said.<\/p>\n
\u201cFor a start, buyers know that the vendor is not paying a fee and expect to negotiate accordingly.\u201d<\/p>\n
Mr Bartley said that a family\u2019s single greatest asset requires professional marketing and expertise.<\/p>\n
\u201cIt takes a lot of training and experience before a selling agent is skilled at marketing and negotiating and there are many pitfalls for the uninitiated.<\/p>\n
\u201cNegotiating direct with a purchaser is extremely difficult because of a vendor\u2019s emotional involvement and lack of experience.<\/p>\n
\u201cThe net result is often lost opportunities through personality conflicts or poor negotiating.\u201d<\/p>\n
According to Mr Bartley, many vendors take their property off the market thinking they have a buyer only to find that their inexperienced eye has been unable to spot an unqualified or shaky purchaser.<\/p>\n
\u201cTiming is one of the crucial factors in successful marketing and many may well end up missing out on genuine motivated purchasers who would have paid more.\u201d<\/p>\n
Mr Bartley said that inexperience combined with familiarity often causes vendors to overprice or underprice their property.<\/p>\n
\u201cWhile the financial loss of underpricing is obvious, overpricing is a bit more insidious.<\/p>\n
\u201cOverpricing means the wrong market is being targeted and a sale is unlikely to result.<\/p>\n
\u201cBy the time the price is varied, the property is already stale and the ultimate selling price may be lower.\u201d<\/p>\n
According to Mr Bartley, the risk inherent in allowing anyone who knocks on the door to enter your property should not be underestimated.<\/p>\n
\u201cProfessional real estate agents are skilled at qualifying purchasers.<\/p>\n
\u201cThe time spent with purchasers in the office prior to inspecting properties becomes, in effect, a pre-inspection interview.<\/p>\n
\u201cHome owners are unable to create this middle step in a way that won\u2019t antagonise buyers.<\/p>\n
\u201cWhile it\u2019s possible that everything may run smoothly, there are so many different stages of the process where using the experts will ensure a professional, stress-free result and add thousands of dollars to your final price.\u201d<\/p>\n
For further information contact Christian Bartley on 0410 695 325, christian@bellarineproperty.com.au or visit bellarineproperty.com.au.<\/p>\n","protected":false},"excerpt":{"rendered":"
VENDORS who sell privately think that without agents\u2019 fees they will end up with more money in their hand. Their outsider\u2019s view of the industry tells them that selling a house is easy work. \u201cIn reality they not only find that there is more to it than they could ever have dreamed of but many […]<\/p>\n