A brand new Discovery

SCIENCE education centre Discovery has updated its image with a renewed logo that represents the play-based learning activities on offer.

The familiar eye that was the organisation’s logo has been replaced with a bright green abstract design, referred to affectionately by Discovery staff as ‘blobbies’.

“The logo is a mixture of representation of the old style eye that people know us for, but pushing more into an abstract sense of science,” said Discovery marketing director Justin McPhail.

“The blobbies are things that we can use in all parts of our marketing and represent planets and stars, and then amoebas and things under a microscope.”

Embedded in the new branding are Discovery’s key values of experimental, curious, clever, enthusiastic, playful.

It’s the first stage in a plan to renew the offerings at Discovery, which general manager Alissa Van Soest said was aimed at providing rural and regional kids with top quality science learning facilities.

“We’re trying to make sure that everyone gets the best opportunity by keeping it fresh and giving them new and exciting things that don’t necessarily mean lots of touch screens and lots of computers,” she said.

“We’re getting more ability to make sure everyone who comes in gets to experience it and no one gets left behind.”

The launch of the new logo last weekend included the opening of a new exhibit of photographs taken over the 29 years that Discovery has operated.

Visitors can reflect on the history of the centre and write down their most memorable experience at Discovery.

“For me it’s just how many people have loved doing this,” said Ms Van Soest. “How many people have committed their lives to get the opportunities to love STEM and explore it.”