Attainable concert ticketpricing model introduced by City

THE City of Greater Bendigo has introduced a new pay-what-you-can ticketing model for its 2026 Signature Works series at Ulumbarra Theatre and The Capital in an effort to help more people enjoy the arts.

Under the model, buyers can select from five graded tiers.

The ‘Champion’ tier helps make the event accessible for others by costing a little extra, while ‘Fair Share’ reflects the true cost of the ticket.

‘Community’ is equivalent to a concession price, ‘Accessible’ is for anyone needing a reduced price or trying an experience for the first time, while ‘Supported’ is made possible by the generosity of ‘Champion’ purchasers.

The Signature Works series will feature world-class performances such as Opera Australia’s Don Giovanni, Bell Shakespeare’s Macbeth, and concerts by Sir Stephen Hough, Paul Grabowsky and Michelle Nicolle.

City of Greater Bendigo venues and events manager Julie Amos said cost should not be a barrier to experiencing the arts.

“Our pay-what-you-can ticketing model helps ensure arts and creativity are accessible to all through a range of tiers,” Ms Amos said.

“This approach gives people the flexibility to enjoy quality performances right here in Bendigo, contribute at a level that suits them, and help make this series available to others.

“We’ve programmed seven Signature Works to offer a rich mix of performances, from international artists to leading Australian companies.

“Our Signature Works are an open invitation to experience remarkable talent and the shared joy of live performance.

“With pay-what-you-can, that invitation is for everyone.”