Bendigo Bank launches agribusiness division

BENDIGO Bank has transitioned its wholly-owned farm finance specialist Rural Bank into a new dedicated agribusiness division, Bendigo Bank Agribusiness, as it continues to consolidate its numerous core banking systems.

Bendigo Bank Chief Customer Officer, Business Bank and Agribusiness, Adam Rowse, said the alignment means the bank can now better meet evolving customer expectations to power a more adaptable, sustainable and productive future for farmers.

“For almost 25 years Rural Bank has stood side by side with Australian farmers through every season, helping them stay on top of challenges and cultivate opportunities, while investing in the communities in which they live and work,” he said.

“Bendigo Bank too, has a long, proud history of contributing to a better future for farmers and strengthening rural communities by feeding into prosperity – and it is with this unique blend of heart and heritage that we’re excited to formally introduce Bendigo Bank Agribusiness.

“We know farmers want an agribusiness specialist who understands their business and with the ability and insights needed to meet the evolving needs of modern agriculture.

“With more than 150 specialist bankers positioned to provide the personal service our customers have come to expect, we look forward to partnering with Australian farmers in (an) exciting new era for our agribusiness division.”

The move is part of the bank’s current six-year transformation program which, by the end of 2025, will see just two primary consumer-brands, Bendigo Bank and Up, operating on a single, core banking system.