Broadening overseas opportunities for local benefit

THE City of Greater Bendigo has revealed it’s developing an ambitious new International Engagement Strategy aiming to guide how to build meaningful global connections that deliver benefits for the local community.

According to the City, international engagement can take many forms, including helping local businesses enter overseas markets, attracting new investment and skilled workers, promoting Greater Bendigo as a premier visitor destination, strengthening cultural and educational ties, and participating in global networks and partnerships.

The strategy is hoped to provide a clear, focused approach to international engagement and help determine where time and resources are best directed, when to opt in to prospects, and when to opt out.

CoGB director strategy and growth Rachel Lee said the strategy is an important step in ensuring the region’s global connections deliver long-term value.

“International relationships can open doors for local businesses, create new learning and cultural experiences, and help attract investment that supports our region’s growth,” she said.

“This strategy will ensure we take a coordinated approach so that partnerships benefit our community.

“We encourage all residents, businesses, cultural groups and community organisations to participate and help shape Greater Bendigo’s international future.”

A community survey asking for feedback on the matter is open until Sunday 29 March.

Participants are encouraged to share their views on what matters most to the community, as well as what Greater Bendigo is already doing well and what concerns or options should be considered.

Complete the survey on the City’s Let’s Talk Greater Bendigo website.