Cats issue apology after Mad Monday backlash

The Geelong Football Club has issued an apology after controversial Mad Monday costumes and social media posts prompted criticism from the AFL and the wider football community.

Players attended the traditional end-of-season celebration in themed dress-ups, but several choices quickly sparked backlash online and among commentators. Some costumes and comments were widely viewed as inappropriate, drawing calls for the club to respond.

AFL general manager Greg Swann said the league was “not thrilled” by the behaviour and had directed Geelong to address the issue.

“We have spoken to Geelong and had a chat to (CEO) Steve Hocking, they’re actually dealing with it,” Mr Swann said.

“We’re not thrilled with what happened and nor are Geelong, so they’re going to take some steps.”

On Wednesday night, the Cats released a statement confirming future end-of-season events would not continue in their current form.

“Geelong Football Club sincerely apologises for the offence caused following our end of season gathering,” the statement read.

“Certain costumes and associated social media posts were inappropriate and a significant error of judgment, and do not reflect our Team of All commitment.”

The club said it would take the opportunity to educate players and staff on community standards and expectations.