Overseas visitation up in Greater Bendigo

INTERNATIONAL visitors are spending more money and staying longer in the Bendigo region, according to figures from Tourism Australia.

New data for the year ending 2024 revealed the region is almost back to pre-pandemic international tourist numbers and average spend per visitor is at record levels.

There were 27,000 overnight international visitors to the region last year compared to 16,000 in 2023 – a 68 per cent increase.

Total spend increased to $37 million, compared to $14 million 10 years ago.

City of Greater Bendigo economy and experience manager James Myatt said the region was a key destination of choice for international tourists visiting Victoria.

“(It’s) fantastic to see more people from overseas coming to the region and spending a lot more time here,” he said.

“The figures show strong growth in the international market and (that) people want to visit Greater Bendigo for the range of experiences we offer all year round.

“We know that (they’re) drawn to our gold rush heritage, arts and cultural experiences, farm stays, beautiful natural landscapes and food and wine offerings. Popular attractions include Bendigo Tramways, Central Deborah Gold Mine, The Great Stupa, Bendigo Art Gallery, Bendigo Pottery, Dumawul Tours and the Golden Dragon Museum.

“Greater Bendigo is also a key destination on the Sydney Melbourne Inland Discovery drive, a self-drive touring route promoted primarily in the United States, UK, Europe and New Zealand tourism markets throughout the year.”

The City has hosted more than 50 travel agents from across the world over the past nine months, giving them the opportunity to experience attractions first-hand.

Those experiences were then shared with their teams and potential visitors from their home countries.